A funny thing about writing funny things

Writing humor is harder than it looks

During my university PR/marketing career, I got to work with many talented people, including one of the funniest writers I’ve ever read. But the work being what it was — writing mostly about academics and their research, all very serious stuff — this writer didn’t have many opportunities to let his humor shine through. That is, until we decided to start a blog to highlight an annual tradition that brought hundreds of alumni back to our campus every month. We put this guy in charge of it and turned him loose.

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Parody: the sincerest form of flattery?

You may have read on this blog about our university‘s campaign to introduce our new name — Missouri University of Science and Technology — to various audiences. We call it the hello campaign, and it features brief video clips introducing students, alumni, faculty and staff.

The campaign is now the subject of a parody by a group of enterprising students. (Enterprising in the truest sense, as they’ve created a t-shirt business poking fun at the university.) Here’s the video they’ve posted in response to the campaign.

[kml_flashembed movie="http://youtube.com/v/REccpS1cScY" width="425" height="350" wmode="transparent" /]

If I were wearing my official university spokesperson hat, I wouldn’t be sharing this. But this is a personal blog, so what the heck. I love parody in all its forms, so I tip my hat to these guys.

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