Kyle James, aka the .edu guru, is sharing some great information about the value of Google Analytics that he’s picking up from a two-day seminar on the topic. He’s put a lot of effort into this post, sharing all kinds of tips and tricks that could help you make better use of this marvelous tool. If you’re interested in how to get the most from Google Analytics, head over to Kyle’s blog.
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Now playing: The Weepies – Hideaway
via FoxyTunes
I’ve been playing around a bit with a new analytics tool (and news source) called Silobreaker. It’s an online search service that provides contextual search results in a graphical format. Below is an example of one tool, a network map that allows you to see contextual links between your search term and other relevant data.
(Click image for larger version)
I’m not sure what it all means yet, but it’s interesting. I see some possible applications with measuring media relations efforts, media placement and overall online reputation management.
Silobreaker also has a blog, if you’re interested in updates.
Thanks to Lois Kelly for blogging about this and another interesting but probably less practical tool (for my purposes), HubDub.
Andy writes! 