Google is harnessing the popularity of its free email program, Gmail, with the power of storytelling and user-generated content for a viral video campaign: What’s your Gmail story?
I found out about the campaign via this link that showed up when I logged on to Gmail this morning.
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Now playing: Radiohead – Weird Fishes/Arpeggi
via FoxyTunes
You may have read on this blog about our university‘s campaign to introduce our new name — Missouri University of Science and Technology — to various audiences. We call it the hello campaign, and it features brief video clips introducing students, alumni, faculty and staff.
The campaign is now the subject of a parody by a group of enterprising students. (Enterprising in the truest sense, as they’ve created a t-shirt business poking fun at the university.) Here’s the video they’ve posted in response to the campaign.
[kml_flashembed movie="http://youtube.com/v/REccpS1cScY" width="425" height="350" wmode="transparent" /]
If I were wearing my official university spokesperson hat, I wouldn’t be sharing this. But this is a personal blog, so what the heck. I love parody in all its forms, so I tip my hat to these guys.
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Now playing: The Clash – Clampdown
via FoxyTunes
Andy writes! 