RSS feeds? What are those?

According to a recent MarketingSherpa report, some 75 million business people in the U.S. and UK use RSS feeds to get information. “However,” says the Sherpa, “depending on which study’s stats you believe, only 17-32% of RSS users actually know they’re using RSS.

“That’s right — roughly 50 million regular RSS users would say, Huh? if you asked them what RSS was.”

To find out how to get people to pick up your RSS feeds, read on.

Hat tip to Emergence Marketing for the link.

Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction. View all posts by andrewcareaga