What’s the value of a podcast?

Dan Karleen of Peterson’s higher ed blog ponders whether podcasts are passe — or worse, just a plain waste of time and resources. That is, for recruitment and admissions purposes.

Several commenters weigh in. From Morgan Davis of erelevant (who started the podcast discussion a week ago), suggests schools post audio along with news stories if it’s available. “If you have audio on hand, there’s no excuse not to make it into a podcast. I just don’t think there’s enough of an audience amidst college prospects to create new programs/staff positions/equipment around Admission-generated podcasts (audio campus tours, audio blogs, etc).”

The only thing we podcast on a regular basis is a monthly sci-tech radio program, TechnoFiles (now available on RSS). But that’s reusing existing material, and it’s for a broader audience.

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Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

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