Anyone in the throes of a web relaunch — and who isn’t these days? — may benefit from this iMedia article, 10 ways to keep your site relevant, by Krista LaRiviere, co-founder of CMS provider Hot Banana. Naturally, she advises you have a partner from outside (No. 4 on her list) — unless you can do it all in-house, from branding to search engine optimization, ecommerce and cross-browser compatibility. “It’s never been more important to make sure your site’s structure, layout, content and technologies are up-to-date, optimized and following the latest best practices,” she writes.