Month: October 2007

Friday Five: a little link love

Passing along a little higher ed link love today:

  1. MizzouWire is my alma mater‘s shiny, relaunched new news site. It’s even got an editor’s blog.
  2. templatedata is a recent addition to the blogroll and RSS. Written by four members of the University of Sydney‘s web services team, it’s chock full of thoughtful ideas and links from around the net.
  3. The Old College Try continues to inform and entertain.
  4. Michael Stoner’s mStoner Blog is another fave. A recent post there about strategic planning of all things isn’t the yawner you’d think, given its subject matter. My only gripe about Stoner’s blog is that a login is required to comment.
  5. EducationPR shares an interesting graph showing the differences in how students at the University of Wisconsin use technology versus faculty and staff.

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Now playing: Wilco – Either Way
via FoxyTunes

A formula for successful online video

At last, someone (TubeMogul) has come up with a formula for success in online video marketing. And it looks like this:

.5C + .15M + .20T + .15P = Success.

Mashable breaks down what it means:

50% C = Content and Production. You need substance.

15% M = Metadata. If you don’t fill out as many relevant tags as you can, you’re shooting yourself in the foot.

20% T = Thumbnail. It’s your free advertisement to the world. If you can pick your thumbnail, pick a good one.

15% P = Promotion. If you have a Facebook network, a bunch of twitter friends, and a blog to post on, you should do it. The video won’t discover itself.

So there you have it.

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Now playing: Arcade Fire – Keep the Car Running
via FoxyTunes

Advanced PR Institute: ‘Developing a Technology-Savvy Communications Approach’

I’m honored to be presenting at Academic Impressions‘ 2007 Advanced PR Institute, “Developing a Technology-Savvy Communications Approach.” The institute will be held Dec. 3-4 in Austin, Texas. I hope you’ll join me. I’ll be alongside three excellent co-presenters:

  • Joe Hice, associate VP of marketing and public relations for the University of Florida. I had the pleasure of working with Joe in 2006 at the CASE Annual Conference or Senior Communications and Marketing Professionals, where he talked about the importance of passion in marketing and PR.
  • Charlie Melichar, VP for public relations and communications at Colgate University and a fellow blogger at Intermedia.
  • Mary Stagaman, associate VP for external relations at the University of Cincinnati.

Here’s a bit about what to expect, straight from the conference website:

This discussion- and planning-intensive program will help you and your team:

  • Identify current technology-based communication tools and determine how each may align with your communication needs
  • Develop a decision-making framework to assess the usefulness of various technologies for your institution by identifying resources and establishing a timeline for implementation
  • Draft a basic plan for incorporating relevant technologies into your current and future communications initiatives

The institute should be informative, instructional and fun. Over the coming weeks, I’ll be seeking input on what you think should be addressed in the program.

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Now playing: Manu Chao – Besoin de la Lune
via FoxyTunes

Fun with FoxyTunes’ Signatunes

This morning, on a lark, I added FoxyTunes to my Firefox browser on the home PC. This afternoon, when I went to post an entry here, I discovered a FoxyTunes feature called Signatunes, which lets bloggers easily share what’s playing on their computers at the moment. Signatunes appends a musical “signature” to the end of the blog post.

That’s kind of cool, isn’t it? Plus, it’s a nice way for bloggers to share some of their favorite tunes with readers. Of course, this means I now must only play uber-cool music while blogging. No more blogging to Color Me Badd tunes for me.

This has apparently been a feature of FoxyTunes since early July, but since I’m just now getting around to using FoxyTunes, it’s news to me.

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Now playing: Manu Chao – Tristeza Maleza
via FoxyTunes