As part of the University of Missouri-Rolla’s fast-approaching name change to Missouri University of Science and Technology, we’ve been trying to get the new name out into the social mediasphere. We’ve done this in a couple of ways:
We’ve created a Missouri S&T outpost on Twitter just to see if any alumni or students who use Twitter will join us. We plan to offer news updates from time to time on Twitter, if there is a demand for the service.
Also, we’ve created a Missouri S&T photo-sharing site on Flickr. There, people may view and download images from campus. That isn’t anything new, as several colleges and universities do the same thing.
After Jan. 1, we’ll probably be doing more with social media. Any ideas? I’d love to hear from you. Just don’t ask me to create an island in Second Life.
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Andy writes! 
Thank you SO MUCH for avoiding Second Life. What a worthless, unnecessary, ridiculous fad. Ugh, I can’t even stand the thought of a university calling it a “recruitment tool”.
Great ideas to help with the name change. I need to be more meaningful about using the sites for work purposes that I already use on a personal basis each day.
Good luck in ’08!