Breaking news: Northern illinois University shooting

(CNN) — At least two people have been shot and several injured shortly before 4 p.m. CT at Northern Illinois University outside Chicago, CNN affiliates are reporting. The gunman is reported dead.

The campus website is directing people to a blog-style update page.

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If you’re the praying type, now might be a good time to say a prayer for that campus and the victims.

Silobreaker: a new PR analytics tool

I’ve been playing around a bit with a new analytics tool (and news source) called Silobreaker. It’s an online search service that provides contextual search results in a graphical format. Below is an example of one tool, a network map that allows you to see contextual links between your search term and other relevant data.

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(Click image for larger version)

I’m not sure what it all means yet, but it’s interesting. I see some possible applications with measuring media relations efforts, media placement and overall online reputation management.

Silobreaker also has a blog, if you’re interested in updates.

Thanks to Lois Kelly for blogging about this and another interesting but probably less practical tool (for my purposes), HubDub.

Yet another belated birthday wish: CollegeWebEditor.com turned 3 yesterday

Sorry, Karine. I’m late to the party on this one, but a happy belated third birthday to you.

Karine Joly’s wonderful, insightful, informative, superlative College Web Editor blog turned three on Feb. 12, which translates into about 21 years in the cyber-time continuum. And Karine celebrated with her 500th post and a trip down memory lane.

Back in the day, Karine was a virtual pioneer in the higher ed blogosphere and blazed a trail for many (like me) to follow.

When I started to blog 3 years ago (geez, don’t I sound like an old lady?), the higher ed marketing and web blogosphere didn’t really exist.

My RSS reader was full of marketing, PR, web design and academic feeds, but it was tough to find another blog written by a higher ed a web marketing professional. …

Happy blog birthday. Here’s to another three years!

Contextless marketing links, Feb. 12, 2008

Clearing the RSS and del.icio.us caches today.

50 social media links.

How to measure marketing effectiveness in social media, from the aforementioned list.

Slideshow of Trendspotting’s 2008 Marketing Trends Predictions.

Social media/social networking starting points, from Chris Brogan.

15 ways to get your website in gear.

How sticky is membership on Facebook? Just try breaking free. “It’s like Hotel California.” Via murketing.

Tapping the emerging celebrity power of online influentials
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Reminder: Alumni Futures wants your brilliant ideas

brilliant-guinness-guys.jpgOnly one week remains for you to submit your brilliant idea to Andy Shaindlin’s contest. Andy’s looking for your best ideas for improving higher ed administration. We know you’ve all got brilliant ideas, so now’s your chance to share them, and possibly even win a prize.

Today is also the one-year anniversary of Andy’s Alumni Futures blog, so while you’re over there, wish Andy a happy anniversary.

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