Month: August 2009

BlueFuego research shows campuses integrating social and traditional web

If you sensed a trend that more and more campuses were jumping on the social networking bandwagon, some recent research by BlueFuego will confirm your suspicions.

Social Web Callouts in Higher Edhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=swc-090803132106-phpapp01&rel=0&stripped_title=social-web-callouts-in-higher-ed

View more documents from BlueFuego, Inc..

BlueFuego (Brad J. Ward and Joe Gaylor) wanted to find out what colleges and universities were using social web “callouts” (those invitations to “Friend us on Facebook,” “follow us on Twitter” or “stalk us on MySpace” that you find on many school sites these days, or just the icons for various social media sites).

BF looked at the websites of 1,387 four-year colleges and universities, focusing on these campuses’ use of callouts on the institution’s homepage, main admissions site and main alumni site. Comparing the numbers of callouts from March 1 to August 1, BF recorded a doubling in the number across all three categories.

Brad and Joe pulled together a lot of great data (click through their slidedeck or see their own thumbnail analysis for more detail) but the key takeaway for me is that yes, there is a move afoot among colleges and universities to connect their institutional sites with the popular existing social media platforms. This sort of cross-pollenization is a good thing for campuses, because it indicates an effort to reach out beyond our own institutional sites and to connect with audiences on different turf.

It will be interesting to see how the social web callout trend goes in another six months, and what other research related to these observations BlueFuego will share with us next.

Off-topic: 15 minutes, 15 memorable books

Stephen Baker (BusinessWeek writer, author of The Num3rati and @stevebaker on Twitter) issued an interesting challenge via Twitter this morning:

In less than 15 minutes list the 15 most memorable books you’ve ever read. (Baker’s list.)

It was pretty easy to come up with an off-the-cuff list of memorable books in the alloted time frame (see below). But Baker’s challenge (actually a Facebook meme that he moved into the blogosphere) got me thinking about what 15 memorable books I would list that pertain to marketing, public relations and communications. That is a blog post for another day. For now, here’s my contribution to the 15 memorable books meme.

  1. The Collected Works of Flannery O’Connor. A master storyteller whose characters and descriptions offer a glimpse behind the veil of the material world. (I also recommend her collection of essays and letters, Mystery and Manners, for those interested in the craft of writing fiction.)
  2. The Things They Carried, by Tim O’Brien. Brilliant, spare tales from Vietnam, from one who was there.
  3. What Makes Sammy Run? by Budd Schulberg. A great American novel about a great Americal obsession: blind ambition and the quest for fame.
  4. Psychotic Reactions and Carburetor Dung, by Lester Bangs. Bangs was the mad genius rock critic. His style was over the top and excessive, as was his lifestyle, but also insightful. This is a collection of his best writings, published and unpublished.
  5. Catch-22, by Joseph Heller. Greatest comic novel ever.
  6. Geronimo Rex, by Barry Hannah. An underrated coming-of-age story from one of the south’s great writers of fiction.
  7. The Brothers Karamazov, by Fyodor Dostoevsky. This novel taught me more about theology and the human condition than any other book.
  8. One Hundred Years of Solitude, by Gabriel Garcia Marquez. Not sure I have the fortitude to read this one again (read it twice) but its magical realism stuck with me.
  9. One Flew Over the Cuckoo’s Nest, by Ken Kesey. Randall Patrick McMurphy: Christ figure.
  10. A Confession, by Leo Tolstoy. The great author’s spiritual journey. Ecclesiastes has nothing on this.
  11. The Ragamuffin Gospel, by Brennan Manning. Here’s where I learned about the power of forgiveness — of self and others.
  12. A Confederacy of Dunces, by John Kennedy Toole. The second-greatest comic novel ever written.
  13. Invisible Man, by Ralph Ellison. Exposed me to my racist self.
  14. Hard Times, by Studs Terkel. This oral history of the Great Depression should be required reading in every business school.
  15. Tales of Mystery and Imagination, by Edgar Allan Poe. The best writings from the master of suspense. Stephen King and Alfred Hitchcock owe a debt of gratitude to Poe.

Creating that list took all of 10 minutes. (The links and descriptions took longer.) I could probably list another 15 memorable in another 10 minutes.

How about you? What are the 15 most memorable books you’ve ever read? If you want to play along, post on your own blog (or in the comments below) and leave a comment with a link to your list.