Month: March 2010

Facebook: growing old gracefully?

Are you banking on Facebook as a strategy for reaching prospective students? How about as a means to connect with current students? If so, you may be missing the mark.

More than half of Facebook’s members in the United States are age 35 or older — and fewer than 1 of every 4 are younger than 24, according to a comScore Media Metrix study cited in a recent New York Times piece. With these statistics in mind, it may make more sense to see Facebook as a platform for reaching alumni than prospective students.

But the question lingers: Which social media tool works best for reaching the traditional college-bound market? I don’t think Facebook is completely irrelevant, but neither is it the silver bullet.

The best thing about Facebook

The best thing about Facebook, from my perspective, is opening up the inbox to find a message like this from a long-lost friend:

rember when we went down town under the bridge and got drunk with that bum he went and got it rosevelts beer an MD 20 20 and we went to your house in the basment an listen to TOMMY. it was on tv last week. or we would go to the back lot behind mad dogs house . when i think of that sh*t i cant beleve we made this far, but that sh*t is f#cken funny

This is also the worst thing about Facebook.