Recently, Academic Impressions writer Daniel Fusch chatted with Teresa Parrot and me about developing a social media strategy. (Teresa and I will co-present an Academic Impressions webinar on that topic in a couple of weeks.) Daniel’s article, Crafting a Social Media Policy, is hot off the press and featured in today’s “Higher Ed Impact” e-newsletter from Academic Impressions.
Andy writes! 
Great comments, thank you for posting! I think social media is a great secondary means of marketing your school. Social media is also catching on in the graduate market as well.
if you would like to read more about higher education marketing, please see http://marketmpb.blogspot.com
best, matt (marketmpb)