Vince the Shamwow guy shills for Eminem (video)

Vince, the pitchman for such fine, order-before-midnight-tonight products as the ShamWow and the Slap Chop, stars in a bizarre infomercial for Eminem’s new album, Recovery.

Via Adverblog, which praises Vince’s self-parody as a “[g]reat way to promote an album.”

Actually, though, Vince and Eminem’s promotional peeps are just following in the footsteps of ESPN, which used the late Billy Mays in some great spoof infomercials to promote ESPN360.com.

Academic Impressions: Crafting a social media policy

Recently, Academic Impressions writer Daniel Fusch chatted with Teresa Parrot and me about developing a social media strategy. (Teresa and I will co-present an Academic Impressions webinar on that topic in a couple of weeks.) Daniel’s article, Crafting a Social Media Policy, is hot off the press and featured in today’s “Higher Ed Impact” e-newsletter from Academic Impressions.