Last year, those clever branding folks at the UK agency Quietroom unveiled the new brand identity for Santa. (For more about this, see my post from last year, Rebranding Santa.) Now, at long last, Quietroom offers a behind-the-scenes look at the process for developing the new Santa brand. Enjoy this tongue-in-cheek video.
Follow Quietroom on Twitter: @quietroomtweets.
Rebranding Santa… That could be very funny, if you think about it!