Friday Five: Net neutrality edition

In case you missed it — or maybe you were too preoccupied with all of the silly llama drama to notice — the FCC approved net neutrality rules on Thursday. The rules classify Internet providers as public utilities, which means they will be subject to federal regulations as telephone companies are. “The Internet is simply too important to allow broadband providers to be the ones making the rules,” said FCC chair Tom Wheeler.

What does it all mean? Here are five stories related to the ruling:

Netflix is happy. The streaming video service classified the FCC ruling as a big win for consumers — and just in time for “House of Cards” season three. (Related: I hope this means a greater selection of movies.)

Big tech isn’tNot so long ago, Google execs “would have been popping champagne corks” in celebration of the FCC ruling. Not so today. “The short answer is that Google grew up,” writes Fortune’s Tory Newmyer. “Its transformation into a corporate colossus reordered its Washington agenda as it rapidly assembled a lobbying apparatus to promote it.”

The Dutch, who’ve had net neutrality for two years, seem OK with itThe New York Times looks at the impact similar regulations have had on the Netherlands, a country of 17 million people about the size of Maryland.

Obama: “Thanks, reddit!” The president expressed his appreciation for the reddit community’s support of net neutrality with a handwritten note. “Wish I could upvote every one of you for keeping the internet open and free.”

The John Oliver effect. Perhaps the most interesting angle to this story is the speculation that HBO’s John Oliver played a substantial role in at least raising the visibility of net neutrality beyond the view of a few policy wonks and telecom execs. Last June, he pleaded with viewers to contact the FCC about net neutrality. Thousands did.

Facebook: The next big place for brand videos?

FacebookLikeAccording to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.)

So if you’re already annoyed by the number of videos cropping up in your Facebook timeline, brace yourselves. More video is coming. And marketers, obedient lemmings that we are, will quickly run to Facebook as the platform for sharing video.

What does this mean for YouTube?

Despite Facebook’s recent claim that it is the platform where the majority of videos are shared, this post makes a good argument in favor of YouTube reigning supreme in the online video world for some time to come. YouTube is the No. 2 search engine (after Google), its videos can be shared across many social platforms and it gives video uploaders a cut of ad revenue — all proof that YouTube is not dead yet.

Still, it will be interesting to see how the rise of video on Facebook will challenge YouTube and other more established platforms.

How is your organization using Facebook for video?

Facebook “like” image via PRDaily