Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading “Content: The movie”
Andy writes! 