Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

Meet ‘Meet Content’: a new higher ed blog

Today I’m pleased to introduce readers of this blog to a new higher ed blog focused specifically on “making web content in higher ed work better.”

It’s called Meet Content, and it’s the brainchild of two higher ed marketing whizzes who need no introduction: Georgy Cohen and Rick Allen. They enlisted the help of a lot of other higher ed marketing bloggers and social media mavens to kick off this new venture. (I was honored to be included in the effort and make a cameo appearance in their inaugural post, along with several other higher ed folks.)

Check out the logo created for the site by Jeff Stevens (aka @kuratowa on Twitter):

meet-content-orange-400

If you’ve followed Georgy and Rick’s work, you know to expect good things from this blog. And their topic — content, in all its forms, verbal, visual and virtual — is an important one for all of us. It may sound basic, but it’s true. What kind of marketing could any of us do without good content?

As they explain on their LinkedIn site: “In higher ed, content is our most valuable asset, but employing it effectively is one of the most challenging tasks we face. We believe that web content should be as compelling as the institution it represents. Meet Content is an ongoing conversation about the best ways to achieve that goal.”

You can check in on Meet Content elsewhere on the social media realm, including:

Friday Five: Random access

1. Google tops the list of the world’s most valuable brands, according to a report from BrandFinance. Google’s brand value of $44.3 billion puts it just ahead of No. 2 brand Microsoft, which is valued at $42.8 billion. Coca Cola has dropped out of the top 10 for the first time since the rankings began, and Nokia lost the most brand value ($9.9 billion). Prediction: Next year, Facebook (now No. 385) will crack the top 50.

2. Conan takes on Rebecca Black with ‘Thursday’ video. He claims Rebecca ripped off his idea. (Hat tip to @clairefaucett for the link.) I know it’s a day late (or maybe six days early), but here it is.

http://i.cdn.turner.com/tegwebapps/tbs/tbs-www/cvp/teamcoco_432x243_embed.swf?context=teamcoco_embed_offsite&videoId=246585

3. The state of higher ed video. Results from the latest .eduGuru survey.

4. A mobile social network for the post-privacy world. Created by Lala co-founder Bill Nguyen, Color is a smartphone app that, the Huffington Post says, “allows you to be virtually all-seeing” and “combines a unique everything-is-public-to-everyone privacy policy with Twitter’s real-time information stream and the photo-and-video-based voyeurism of Facebook.” It is also “a social network for a post-privacy world: anything shared to Color is instantly visible to anyone in any place at any time.”

5. And this is why I do the Friday Five: Persistence and promotion are the keys to blog growth, according to this report from HubSpot. The takeaway: “bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort.” They also should promote their blog with “small but consistent messages.” (Thanks to @cksyme for sharing this gem.)

Happy Weekend!