Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

U.S. News rankings guru gets into blogging

Robert Morse, the guy who develops the methodology behind U.S. News & World Report‘s annual college rankings, is now blogging about the process on the U.S. News website. His blog — cleverly titled Morse Code: Inside the College Rankings — is billed as offering “deeper insights into the methodologies and is a forum for commentary and analysis of college, grad and other rankings.”

I’m not sure how much of a true forum Morse’s blog will be (there’s no option to leave comments on Morse’s post) but it’s heartening to see U.S. News is attempting to get transparent about the rankings process. In fact, it warms the cockles of my rankings-wonk heart.

Welcome to the blogosphere, Robert! Don’t forget to bookmark us.

CASE creates a management checklist for communications and marketing

CASE has put together a handy little (or not-so-little) checklist to help communications and marketing managers assess their programs. Looks like a handy checklist that covers a lot of ground, from an institution’s historic background to marketing plans, policies and procedures, media relations, and more. CASE offers similar lists for alumni relations and philanthropy. Full story, with links.