analytics – Page 22 – Andy writes!

So it’s St. Pat’s Week here at Missouri S&T, where we’ve been caught up in all manner of revelry and enjoyed a beautiful spring day yesterday to welcome the Patron Saint of Engineers’ arrival into our fair city. Not only is it St. Pat’s Week, but it’s the 100th Annual St. Pat’s Celebration, and that makes it extra special and extra busy for us. Ergo, not much time to blog. But the RSS feeds are running over with good stuff to share. Here’s some of it. More in my shared items.

Facebook? Not in our house! A nice rant about student recruitment in the era of social networking, with great discussion in the comments. Chime in.

Data like a drug. Why do we love to web-surf for data so much? Because it triggers a feel-good opiate-like chemical in our brains.

Worst. Mascots. Ever.

Yet another blog to feed our data jones: Measurement Matters, a new social media/PR measurement blog. Hat tip: @kdpaine via Twitter.

Dennis Miller’s Observations from CUPRAP and how the times for higher ed PR they are a-changin’.

How to influence the eduStyle awards.

Roger von Oech on avoiding arrogance. “This [arrogance] is devastating to the creative process; in a world that is continually changing, every right idea is eventually the wrong one.”

Faculty members should learn to dance, and their students should teach them. A psych professor’s modest proposal.

Experimenting with the social media release.

Sproutbuilder is a site where you can create all kinds of multimedia content — or “sprouts.” “Sprouts are interactive and portable chunks of web content. Some people call them widgets, mashups or mini-sites but we just call them sprouts.” Gotta check this out. Hat tip to @JeremyWilburn via Twitter.

20 free ebooks or white papers on web design.

The unexpected trap of writing for social media, wherein Copyblogger cautions us to “always remember that the quality of the content is paramount and be vigilant not to sacrifice that quality upon the altar of optimization.” (Keywords: content, writing, search engine optimization, SEO.)

25 marketing ideas from the SXSW swag bag. Good stuff. (Note to self: Metanotes.) But the swag would be nice, too.

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Now playing: Clash – Somebody Got Murdered
via FoxyTunes

I’ve been playing around a bit with a new analytics tool (and news source) called Silobreaker. It’s an online search service that provides contextual search results in a graphical format. Below is an example of one tool, a network map that allows you to see contextual links between your search term and other relevant data.

(Click image for larger version)

I’m not sure what it all means yet, but it’s interesting. I see some possible applications with measuring media relations efforts, media placement and overall online reputation management.

Silobreaker also has a blog, if you’re interested in updates.

Thanks to Lois Kelly for blogging about this and another interesting but probably less practical tool (for my purposes), HubDub.

Category: analytics

Silobreaker: a new PR analytics tool