Category: branding

The name change game, New England edition

Looks like my employer isn’t the only university considering a name change. Some Massachusetts colleges want to switch to “university” status in hopes of attracting “top students, big-money donors, and more prestige,” the Boston Globe reports.

“I think Salem State University would be terrific,” said Joe DeNisco, 21, of Peabody, a senior at Salem State College. “The change in name would solidify us in the eye of a lot of people.”

A bill filed in the Massachusetts Legislature would allow a state college to become a university if it grants doctorate degrees or at least 50 master’s degrees a year. Bridgewater and Salem State College are pushing the plan, “and presidents of other state colleges say they would probably follow suit if the two colleges get the necessary approval,” the Globe reports.

CollegeWebEditor.com gets a makeover

To celebrate her two-year anniversary in the blogosphere and her 300th post, CollegeWebEditor.com blogger Karine Joly plans to unveil an updated version for her blog on Monday, Feb. 12. The change isn’t a radical departure from the current look, but she’s reorganized a few things and has tweaked the interface enough to merit a mention.

Here’s the current look:

CollegeWebEditor.com - the old look

And here’s what you’ll see starting on Monday:

CollegeWebEditor.com - the new look

Karine shared her plans with some fellow bloggers in an email on Sunday. To the chagrin of some readers (but not me), she decided to keep orange as a mainstay color. Among the new features, according to Karine’s email:

  • a selection of the best higher ed bloggers
  • a direct link (top tab) to Higher Ed TV, a growing selection of the best higher ed videos available on YouTube
  • an about page (top tab) with a photo (mainly for my mom ;-)
  • an attempt to make some money to pay the hosting bills via an integrated Amazon bookstore (I’m not holding my breath, though, with a 4% commission – and have just included a few books for now

So, drop by Karine’s place and let her know what you think about the new look. I’m sure she’ll continue to post some of the best content out there for higher ed marketing folk.