Category: branding

A holiday season #throwback: Rebranding Santa

This tells you just about everything you need to know about the *Santa* brand book.
This tells you just about everything you need to know about the *Santa* brand book. (Click to enlarge.)

Note: Two years ago, the folks at branding firm Quietroom came up with something so ingenious that it deserves to be re-shared, year after year, during the holiday season — just like that “Yes, Virginia” letter or the incessant re-runs of those Christmas Vacation or A Christmas Story movies.

I’m doing my part to keep the spirit alive in an era of crass commercialism by republishing a post that originally ran on this blog in December 2013. It’s also a cheap and easy way to repurpose content.
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Free-range content on the move

During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.

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