CASE has put together a handy little (or not-so-little) checklist to help communications and marketing managers assess their programs. Looks like a handy checklist that covers a lot of ground, from an institution’s historic background to marketing plans, policies and procedures, media relations, and more. CASE offers similar lists for alumni relations and philanthropy. Full story, with links.
Category: CASE
Limited-time offer: Karine Joly’s ‘Currents’ article is online through April 15
Kudos to CASE for offering Karine Joly‘s primer about social media and the web, User Generation, for free until April 15. The article appears in the March 2007 issue of CASE’s magazine, Currents. Usually, the mag’s online contents are accessible only to CASE members. (If you aren’t a member, you should consider joining, as CASE is the world’s largest professional organization for institutional advancement people — not just those in the communications and marketing field, but also those working in alumni relations and development.)
Karine’s article includes some steps to “You 2.0” — i.e., ways to get digitally connected. Good advice.
An aside: I also discovered that my February 2006 Currents article, Changing Lanes, is also accessible. For how long? I don’t know. But it’s a brilliant albeit now-dated analysis of social media’s impact on education. How dated is it? I mention Amanda Congdon and Rocketboom in the same sentence. How brilliant? For me, not bad. But not as brilliant as Karine’s. You should read her story first.
Andrew Careaga 