Category: communication

Making websites more social

The Buzz Bin has an interesting post about web design that is worth talking about, or at least blogging about. In Tear Down the Web Site, Geoff Livingston makes a strong case for putting social media front and center in our organizations’ online presence.

The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has been added to the conventional web site, but the conversation is usually buried on sites as a simple link. Why bother? Why not reverse things and make brochure content a simple link, and the social content the heart of the web page?

Many campuses are using social media for student recruitment, solidifying relationships, or promoting special events. Some are also putting their news content into a blog format. Yet too often, these sites are hidden. That’s largely the case at Missouri S&T, even though we do link to one blog from our gateway currently.

Why is it that we hide our social media behind brochureware? Discuss.

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Now playing: The Mountain Goats – Lovecraft In Brooklyn
via FoxyTunes

An emergency test gone awry

Last week, officials at Elizabeth City State University in North Carolina conducted a drill to test the campus’s emergency response system. But the drill was apparently a little too real, and students and faculty were apparently unprepared. The Charlotte Observer reports that the test terrified students.

Here’s how it played out, according to the Observer report:

Last Friday, an intruder entered a classroom in Moore Hall at Elizabeth City State University and pointed what appeared to be a gun at assistant professor Jingbin Wang.

The man ordered students in Wang’s American foreign policy class to line up against a wall and threatened to kill the student with the lowest grade-point average.

“I was prepared to die,” Wang recalled this week.

Ten minutes after the siege began, police stormed the class and subdued the intruder. His weapon, it turned out, was red and plastic — a fake. So was the entire incident.

“The intent was not to frighten [students], but to test our system, and also to test the response of the security,” said Anthony Brown, vice chancellor for student affairs. Staff and faculty were notified five days in advance via email and text messages that a drill would take place.

Sometimes technology can aid in our ability to communicate. But I wonder if we have come to assume that sending out electronic notices means we are communicating, when sending a message is only part of the communication equation.

Also yesterday, the shooting at University of Arkansas-Little Rock, in which one student was injured, hit close to home for fellow higher ed blogger College Web Guy, who works at UALR. His post about the incident includes links to area news coverage. Even though the campus uses its emergency alert system to notify students, several of them apparently didn’t get the word, according to one news report CWG links to.

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Now playing: The Whigs – Need You Need You
via FoxyTunes