Category: communication

Friday Five (more or less): end-of-07 edition

Before the year gets away from us, let me link you up with a final Friday Five — now with even more bloggable marketing/branding/tech/PR goodness than usual.

  • LogoLounge looks at the Logo trends of 2007 and notes that “logo design has become a public sport.” Boy, don’t I know it. Via BoingBoing.
  • 11 ways to get new RSS subscribers. Great ideas. I don’t think I do any of them. Then again, I don’t have a lot of RSS subscribers.
  • Blog it but don’t flog it. Insight into how traditional ad/PR agencies try to co-opt true viral marketing with their own versions. “Viral campaigns are multiplying for the same reason as branded entertainment: the urgency among advertisers to find alternative ways to reach jaded, distracted consumers as technologies such as DVRs and iPods make it easier to avoid conventional pitches.” Via Anne Elizabeth Moore.
  • Media 2008 is a mix – get mixing, in which Chris Brogan deconstructs iEllie.

    iEllie has pictures and podcasts and Flickr and tons and tons of production just packed into this page. She’s creating all the time, and using the various formats interchangeably. This gives you a sense of the mix culture. It’s not a blog. It’s not a podcast. She’s making something and it doesn’t NEED a name because there’s a payload.

  • Teens and Social Media, another insightful report from the Pew Internet and American Life Project. “The survey found that content creation is not just about sharing creative output; it is also about participating in conversations fueled by that content.” Hat tip: SquaredPeg.
  • 10 marketing resolutions for 2008, from Church of the Customer.
  • B.L. Ochman shares Time magazine’s top 10 viral videos of 2007, as reported by MSNBC’s Countdown.
  • Attention, trendspotters: Here are 80 trends to watch in 2008. They include Facebook suicide (dropping out of Facebook, not actual suicide), eco-fatigue, the Gphone (Google’s answer to Apple’s iPhone) and higher education online. Alas, one of those listed, Benazir Bhutto, was assassinated shortly after the list came out. Link via Clickz News Blog.
  • Top 10 “tangible” (maybe) PR ideas, from The|Intangibles.

    • Happy New Year.

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    Now playing: Angelique Kidjo – Ae Ae
    via FoxyTunes

    Best college president holiday card of the season

    Red River College decided to take a pass on the traditional holiday card this year and opt for a video version styled after an episode of The Office, starring RRC President Jeff Zabudsky as the college’s version of Michael Scott.

    The RRC team did a nice job with the video. It isn’t perfect by any means, but it’s a refreshing change from the usual holiday fare colleges and universities churn out.

    It’s especially nice to see a college CEO having fun. AS RRC’s Colin Fast explains on Karine Joly’s blog, Zabudsky was all for the idea. “He had a blast and didn’t hesitate to do anything we asked. He was really keen on developing a fun card concept and realized he might have to ham it up a bit for that to happen.”

    The video is also available on YouTube, and more details about the production from Colin Fast on Karine Joly’s blog.

    [kml_flashembed movie="http://www.youtube.com/v/Bnn3MjyDprw" width="425" height="350" wmode="transparent" /]

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    Now playing: Over The Rhine – I’m On A Roll
    via FoxyTunes