Category: communication

My first webinar

webinar.jpgThis ———->
is how I imagined all of you faithful readers must have looked as you tuned in to my very first webinar, held earlier today and sponsored by Higher Ed Experts. Look at you all, hanging on every bullet point of the presentation and soaking up the wisdom I doled out like candy at a holiday parade. I can’t wait to read the evaluations.

Now that I can add “webinar presenter” to my resume, I must tell you that presenting a webinar is a rather surreal experience for someone who draws energy from a live, physically present audience. With a webinar, there are no visual cues, no way of knowing how the audience is reacting. (That’s why having an image like this one to focus on helps.) Still, webinars are the wave of the future — affordable methods of offering training and professional development — and I was happy to have an opportunity to deliver a session. It was fun.

I presented as part of Crisis Communications 2.0 Week, a series of three, one-hour presentations. I was the second presenter. Joe Hice of the University of Florida did a nice job with his overview of crisis communications. I’m looking forward to tomorrow’s session: “From the Inside Out: Lessons Learned in Crisis Web Communications after the Virginia Tech Tragedy.” Michael Dame, director of web communications at Virginia Tech, is the presenter. I hope you’ll tune in, too.

Forget Facebook; grow your own social network

Now that anyone with a network connection can get into Facebook, will it lose its cachet and become the next MySpace? Colleges and universities wanting to maintain a close-knit social network may want to look beyond Facebook and take a do-it-yourself approach. That’s what Elon University has done with its Elon Town Square.

Karine Joly describes Elon’s approach in a recent post. She interviews Dan Anderson, Elon’s assistant VP and director of university relations, who explains that the schools wanted to especially enhance “alumni and parent connections with Elon.”

I’m not sure that approach would work for everyone — it would take a strong working relationship with the IT department, for one thing — but it’s nice to see it can work in some cases. Just goes to prove that one size doesn’t fit all.