A holiday season #throwback: Rebranding Santa

This tells you just about everything you need to know about the *Santa* brand book.
This tells you just about everything you need to know about the *Santa* brand book. (Click to enlarge.)

Note: Two years ago, the folks at branding firm Quietroom came up with something so ingenious that it deserves to be re-shared, year after year, during the holiday season — just like that “Yes, Virginia” letter or the incessant re-runs of those Christmas Vacation or A Christmas Story movies.

I’m doing my part to keep the spirit alive in an era of crass commercialism by republishing a post that originally ran on this blog in December 2013. It’s also a cheap and easy way to repurpose content.
Continue reading “A holiday season #throwback: Rebranding Santa”