During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.
Category: Facebook
Facebook: The next big place for brand videos?
According to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.)
So if you’re already annoyed by the number of videos cropping up in your Facebook timeline, brace yourselves. More video is coming. And marketers, obedient lemmings that we are, will quickly run to Facebook as the platform for sharing video.
What does this mean for YouTube?
Despite Facebook’s recent claim that it is the platform where the majority of videos are shared, this post makes a good argument in favor of YouTube reigning supreme in the online video world for some time to come. YouTube is the No. 2 search engine (after Google), its videos can be shared across many social platforms and it gives video uploaders a cut of ad revenue — all proof that YouTube is not dead yet.
Still, it will be interesting to see how the rise of video on Facebook will challenge YouTube and other more established platforms.
How is your organization using Facebook for video?
Facebook “like” image via PRDaily
Andy writes! 