Category: Facebook

Ask the readers: Social media tips and lessons

In less than two weeks, I’ll be presenting about social media at the CASE District VI Conference in St. Louis. What I’d like to do as part of that presentation is something I try to do in most presentations: crowdsource some advice from other higher ed communications and marketing pros and share samples of the collective wisdom. Because none of us is as smart as all of us, right?

So I’m asking you readers to share your advice, tips or cautions about using social media in higher education. I’m specifically interested in your thoughts about Facebook, Twitter, LinkedIn, YouTube and Google Wave.

Please take a minute to share in the comments – or, if you prefer, via Twitter (@andrewcareaga):

  1. your tips for using social media as a communications and/or marketing tool in higher education
  2. your advice for getting started in social media (for those unfamiliar)
  3. your thoughts on the future of social media – i.e., what trends do you see for the coming year?
  4. any words of wisdom or caution regarding social media

Any information I use from you will be properly attributed to you.

Thanks for your help!

Friday Five: good reads

Lots of great content from this past week. Here are five tidbits worth sharing:

  1. Your New Best Friend, Social Networking in the First Year Experience (Part 1), from the folks at Swift Kick Central. Talks about how while so many organizations are busy reacting to social media and fixating on the tools, “[t]he only fix … is anchoring initiatives in goals. Only then can we measure results for future optimization. Only then can we evaluate a new tool against our goals. Only then can we learn.” I couldn’t agree more.
  2. 10 Ways to Make your Facebook Page Sing. Solid guidance from Stamats’ Fritz McDonald.
  3. The Social Web is a Horse Race, writes Brad J. Ward. Who are you betting on?
  4. Literally, this guy thinks outside the box as though it’s in his DNA. Dennis Miller writes about the words and phrases he’d like to throw under the bus.
  5. A friend of the devil? Dead Heads with history degrees, take note: The University of California, Santa Cruz is seeking an archivist for its collection of Grateful Dead materials.

And finally, your fortune for today:

Obey the cookie.