Facebook – Page 8 – Andrew Careaga

I’m off to Minneapolis to join several of my higher ed colleagues for The Art and Science of Social Media Marketing for Higher Education, a one-day workshop to be held on Wednesday, June 8. The workshop is the precursor to this year’s Summer Seminar, a portion of which I also plan to attend.

For the pre-conference workshop, I’ll take part on a panel discussion about using social media tools in higher ed. I’ll be joined on the panel by Lougan Bishop of Belmont University and HubSpot’s social media scientist, Dan Zarrella. We’ll be discussing blogging, Twitter and Facebook but probably will also talk about YouTube, LinkedIn, FourSquare and many of the other social media tools out there.

Dan will kick off the day’s events with a session on “The Science of Social Media Marketing.” Then Kary Delaria of Kane Consulting will talk about “How to Listen in Social Media.” She’s already started talking about it on the KaneCo Conversations blog.

I’m looking forward to learning a lot from both Dan and Kary in their sessions. I’m looking forward to learning a lot from fellow attendees, as well.

Follow along on Twitter

If you can’t join us physically, follow along via Twitter using the hashtag #tlgsm. (That stands for “The Lawlor Group Social Media,” as John T. Lawlor’s company is a co-presenter of the event with Hardwick-Day.)

Following the one-day workshop will be the annual Summer Seminar. You can follow it on Twitter, too, using the hashtag #sumsem11.

I’m very excited for the opportunity to present on a social media panel for the Summer Seminar Pre-Conference this June in Minneapolis. Thanks to John T. Lawlor, president and founder of The Lawlor Group, for extending the invitation.

I’ll be presenting about Facebook, Twitter and blogging with fellow panelists Jennifer Kane of Kane Consulting and HubSpot’s Dan Zarrella, author of two O’Reilly Media books, The Social Media Marketing Book and The Facebook Marketing Book. Our panel discussion is on the afternoon of June 8, right in the middle of a day full of pre-conference sessions. The Summer Seminar itself begins on the following day, June 9, and runs through June 10.

More info about this as we get closer to the date. And likely, more questions for you, as I’m always interested in the wisdom of the crowd. For now, I’ll toss this one out: What makes for a successful college or university blog? I have my own ideas but obviously would love to hear yours, too.

And if you plan to attend, please let me know — here or on Twitter. It’s always fun to meet colleagues I know only (or mostly) through social media.