Clearing the cache, part 2

More links:

We watched 11.5 online videos in March — a new record. Is this a good thing?

Summize goes all out on Twitter. The tweet search engine adds a local search option.

Web analytics: the heat is on. .eduGuru extols the virtues of heat-mapping to track web usability data.

How higher ed uses Facebook. A review of the Facebook presence of 420 colleges and universities by Academica.

Twitter less, blog more. These days I’m not doing much of either.

Will higher ed websites become irrelevant? This is an old post from Mark Greenfield that I meant to discuss here but never got around to it. But there’s plenty of thoughtful commentary at the original post, so check it out.

the revenge of e.e. cummings. We had to LOL when we read how txt-msg lingo is replacing stndrd english in student academic pprs.

A wake-up call for U.S. higher ed. InsideHigherEd.com analyzes how Europe’s “Bologna” movement could pressure American schools to better define what their own degrees and credits mean.

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Now playing: Various Artists – Cruel Girl – The Red Button
via FoxyTunes

Testing Utterz for higher ed marketing

The Missouri S&T communications team just created our very own Utterz account to use for on-the-fly reporting about certain events that involve our university. I’m getting ready to try it out this weekend, as I and Missouri S&T video guy Tom Shipley will be joining up with our school’s Formula SAE team — one of dozens of teams involved in an annual formula-style race at Michigan International Speedway. This weekend’s event is a test for Utterz, which we hope to incorporate into our marketing and communications efforts during a long road trip with our solar car team this summer. We’ll be incorporating Utterz into our university Twitter presence @MissouriSandT and a student design team blog called Experience This!

I’m not aware of any other universities using Utterz. Are you? If so, any advice?

Here’s my first attempt at Utterzing:

http://www.utterz.com/fp/slimline.swf?1209065416

Off to Detroit!

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Now playing: The Detroit Cobras – ÿNothing But a Heartache
via FoxyTunes