Dan Karleen of Peterson’s higher ed blog ponders whether podcasts are passe — or worse, just a plain waste of time and resources. That is, for recruitment and admissions purposes.
Several commenters weigh in. From Morgan Davis of erelevant (who started the podcast discussion a week ago), suggests schools post audio along with news stories if it’s available. “If you have audio on hand, there’s no excuse not to make it into a podcast. I just don’t think there’s enough of an audience amidst college prospects to create new programs/staff positions/equipment around Admission-generated podcasts (audio campus tours, audio blogs, etc).”
The only thing we podcast on a regular basis is a monthly sci-tech radio program, TechnoFiles (now available on RSS). But that’s reusing existing material, and it’s for a broader audience.