Friday Five: random-access memory

Update – Friday, Oct. 9, 2009: Since I haven’t blogged all week, and I’m too depressed from the St. Louis Cardinals’ loss last night against the L.A. Dodgers in game 2 of the NLCS (Dodgers now lead the best-of-five series, 2-0), I’ll just keep last week’s Friday Five here. Look for a return of regular blogging over the weekend, or possibly Monday.

Random thoughts and links as the weekend bears down upon us:

  1. Anyone got a spare Google Wave invitation? I’d like one, please. If you would give me your spare, I would be forever grateful. I would be your most ardent fanboy.
  2. Sometimes I wish I were British so no one would give me odd looks when I say “bollocks.” Also, I’d feel much more comfortable saying “bollocks” and would say it more often.
  3. Found out this morning that Clay Shirky (author of Here Comes Everybody) is from Columbia, Mo., home of the world’s oldest journalism school, which is also my alma mater. In his latest blog post, Rescuing The Reporters, he analyzes — and literally deconstructs — a recent edition of his hometown paper, The Columbia Daily Tribune, and concludes, “most of the substantive part of that day’s Trib wasn’t locally created, and most of it wasn’t news.” of course, there’s much more to his post that is worth reading if you’re interested in the state of the news business and where it may be headed. It’s worth a read. (Hat tip to Michael Stoner, aka @mStonerblog, for the link to Shirky’s post and the Shirky biographical info.)
  4. Here’s confirmation that I’m not the only one who has to deal with a lack of response to emails. A post on today’s Chronicle Brainstorm blog, Are you E-gnoring me?, laments the lack of response from harried academics, the absent-minded professor types. For me, the chief e-gnorers are administrators who don’t want to deal with my pesky reminders about missed deadlines, etc.
  5. Sometimes I learn things from the most unlikely of sources. Late last week, an administrator on campus sent me a link to the social media revolution video that’s been making the rounds the past couple of weeks. (The video is related to Erik Qualman’s book Socialnomics, which is also the name of Erik’s blog.) This administrator was one of the last people I thought I’d receive such a link from. I was happy to learn of his interest in social media, and we had a nice 30-minute conversation as a result of his sharing that link.
  6. Bonus: I think it’s awesome that Jim Halpert — Michael Scott’s co-manager in The Office — now has his own World’s Best Boss mug. That just goes to show what a great boss Michael Scott is, to give that gift to Jim.

Have a great weekend.

Sometimes you gotta break the rules

//fleetwoodwack.typepad.com/graphics/rules.gif</em>
Image via http://fleetwoodwack.typepad.com/graphics/rules.gif
As a serial contributor to the decline of social media — i.e., the disturbing trend of pushing RSS feeds of news releases to our university’s Twitter and Facebook sites — I was happy to read some positive reinforcement that, sometimes, it’s OK to post press releases to Facebook groups.

That’s the first of three social media “rules” addressed in this post by Bryan Howland, “Three Social Media Rules We’ve (Intentionally) Broken.” (Thanks to Malli Gero for posting the link on the PRWise LinkedIn group.)

The bottom line for a business [or university-ed.] engaging in social media is to give their audience/customers/fans, etc. what they want. It is far better to have happy customers than it is to worry about what the social media “purists” think about your efforts.

Here, here.

As for posting press releases in social media space, Howland points out that you can use press releases to create an interactive experience with Facebook fans or Twitter followers. “Sometimes,” he writes, “your fans want to read your press releases. … [D]on’t take advantage of your fans, or confuse promoting your business with engaging with them, but don’t be afraid to give ‘em what they want either.”

Our automated Twitter feed to Facebook pushes news releases and blog posts to our fan page. Sometimes, people even interact with those posts.

Then again, we try to mix things up a bit on both Twitter and Facebook. We manually post tweets and status updates from real live people typing on real keyboards, just like I’m doing right now. (Or so you assume.) As Rachel Reuben pointed out in a recent .eduguru post, “Something as simple as a [Facebook] status update that ties to an emotional time in new, current, and former students lives seems to resonate.”

So, what social media “rules” are you breaking?