Logo wars: Wisconsin vs. Washburn

The Chronicle of Higher Education’s news blog reports that the University of Wisconsin is suing Washburn University (in Topeka, Kan.) for trademark infringement over Washburn’s use of a “W” logo that looks similar — in shape, if not in color — to Wisconsin’s “motion W” logo. The logos are part of the schools’ athletic programs.

The logos do look similar, except that Wisconsin’s is red and Washburn’s blue.

UMR used to compete against Washburn, a Division II school (like us), when we were part of the Mid-America Intercollegiate Athletics Association. I doubt Washburn (team name: the Ichabods) or Wisconsin (the Badgers) would ever compete in athletics, and probably not for students much, either. But maybe they should settle this dispute with a special bowl game or something. Or maybe, as one commenter on the Chronicle blog put it, “Why would anyone be fighting over a ‘W’ Hasn’t this country had enough of that?”

Rock-bottom font, Jayhawk?

The University of Kansas‘ recent decision to incorporate new typography into its athletics uniforms is not sitting well with at least one student.

ku_trajan.jpgBradley Lewis does not like the Trajan font KU has adopted as part of its visual identity, and has taken to the web in protest.

Lewis’ website, Trajan Sucks, laments the demise of the “curling, arc-serifed typeface” that for decades has “emblazoned the uniforms of our beloved University of Kansas basketball players as they earned conference championships, final four appearances, and even a national championship.” He complains about how university officials are “[e]schewing this rich tradition in favor of an ill-conceived (and expensive) attempt to standardize the KU brand.” The new typography cuts a “lackluster profile” for his beloved Jayhawks. Oh, and he’s selling “Trajan Sucks” T-shirts, too, in the old font. $10 each, plus shipping.

About 15 or so fellow Jayhawk fans have expressed their opinions on the site, too.

As for me, I’m fine with the Trajan font. But I’m no Jayhawks fan, either.

Hat tip: Church of the Customer, which linked to this Brains on Fire link.