Journalism 2.0: a social network experiment

Despite the challenges “old media” face from the new world of social networking, these appear to be exciting times for journalists who are willing to embrace the new reality — or to at least experiment with it.

A new weblog, Beat Blogging, is one such experiment. The idea behind Beat Blogging is to connect reporters via a social network — a blog, in this case — to help them improve their beat reporting.

The group of 13 journalists — one each from various news organizations — includes a couple of journalist-bloggers whom I try to read occasionally:

  • Eric Berger, who blogs as SciGuy for the Houston Chronicle. Berger says he joined the network because he hopes “to raise the level of debate on my existing blog by adding considerably more commentary from practicing scientists, and giving scientists a non-threatening place to interact with the general public.”
  • Eliot Van Buskirk of Wired’s Listening Post blog. His editor, Evan Hansen, says, “One of the lessons we’ve learned is that blogging offers a fundamentally different relationship with readers than traditional newsgathering, and with this project we hope to tap even deeper into that phenomenon.”

Via The Chronicle of Higher Education‘s news blog. The Chronicle is one of the 13 news organizations to take part in the experiment and has assigned Brad Wolverton, who covers the business of college sports, to Beat Blogging.

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Now playing: The Who – Naked Eye
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Friday Five: not that you asked, but…

The Internet is full of unsolicited advice. Some of it is even useful. Here are five bits of counsel that may interest you:

  1. For writers: Five easy steps to editing your own work, by Anna Goldsmith of The Hired Pens, guest blogging at CopyBlogger.
  2. For marketers struggling with ROI of social media: Valeria Maltoni of Conversation Agent offers some ideas about measurement as part of a marketing meme making the rounds.
  3. For communicators, marketers, history buffs and closet socialists: FutureLab offers a lesson in mass communications with Soviet Propaganda – The Art of Mass Persuasion. Posted by Ilya Vedrashko on Thursday, the 90th anniversary of Russia’s Bolshevik Revolution, it features Vedrashko’s slide show of images that “showcase some of the tools and techniques used by the Soviet AgitProp (agitation and propaganda) as well as other governments, democratic and otherwise, and how some of the imagery was borrowed by brand marketers.” Makes you wonder who really won the cold war.
  4. For web designers and managers: Sam Jackson’s take on why college and university web sites don’t make the grade.
  5. For alumni relations folks: Andy Shaindlin (alumni futures) introduces a new Facebook group just for you.

Bonus link: discovered later but for everyone — be they writers, editors, designers, marketers, bosses, bureaucrats, teachers, students … anyone and everyone: 10 Simple, Sure-fire Ways to Make Today Your Best Day Ever. Just gloss over the metaphysical portions if you like (although I recommend reading the whole thing). If you don’t read it today, read it before you go to work on Monday.

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Now playing: The New Pornographers – Adventures In Solitude
via FoxyTunes