Paranormal activity in social media

ZombieWalkWith Halloween approaching, we’ll soon see kids (and more than a few adults) dressed up as their favorite scary creatures. All manner of make-believe zombies, vampires and ghosts will come knocking on our doors.

Fortunately, Halloween happens just one night a year. And it’s all in fun. Those ghouls and monsters aren’t real.

What IS real, unfortunately, are the social media manifestations of these nightmarish archetypes. As this Steamfeed Media post points out, for some social media users, every day is Fright Night.

Steamfeed’s Carrie Keenan describes the three most common types of social media spooks:

  • The zombie. Known by their mindless auto-tweets and RSS feeds, these mindless creatures are easy to spot. “Hold onto your brains when you see them coming and run!”
  • The ghost. “A ghost user is one who creates a business account because they ‘should’ be involved in social media,” Keenan writes. “They soon disappear into the internet ether never to be seen again.”
  • The vampire. These blood-sucking creatures “take your hard work and give themselves credit,” scraping content from your blog or website and passing it off as their own.

There may be more fiends out there, but these are three common ones in social media.

It’s okay to pretend to be one of these on Halloween. Just remember to be a real human the rest of the year. The same goes for your social media identityo.

Photo of ComicCon 2013 Zombie Walk by Hooman.

Friday Five: Google’s best gifts

Happy 15th Birthday, Google.

The Google Search timeline (click to enlarge and go to original location)
The Google Search timeline (click to enlarge and go to original location)

It’s hard to imagine life before the ubiquitous search engine that has changed the way we use the web. But once upon a time, we sorted through Yahoo! directories or tried our luck seeking out information through lesser search engines like AltaVista. And when Google made its debut in 1998, its simple, no-frills interface didn’t thrill many of us. But the company’s superior search algorithm caught on, and soon “Google” became synonymous with “search.”

Google has grown up a lot in its 15 years. It’s made a few missteps along the way (Google Wave and its decision to kill Google Reader are notable examples) but the brainchild of Larry Page and Sergey Brin has made more good and smart moves than bad, boneheaded ones. So, in honor of the company’s quinceanera, here are the five things from Google that I appreciate the most:

5. Search. It seems silly to even mention this. Google has become so much more than a search engine. But this core function still serves as the centerpiece of Google’s business, and advertising revenue from the platform contributes a lot to Google’s bottom line. Google revenues reached $50 billion for the first time in 2012, and 96 percent of that came from ad sales.

4. Google Analytics. “Turning data into insights” is this tool’s slogan, and it’s true. Is there a college or university around today that is not using Google Analytics to improve the user experience?

3. Google News. I love the customizable portal for gathering news from all the world’s news sources.

2. Gmail. As a self-confessed digital hoader and someone who sees “inbox zero” as a fruitless attempt to get ahead of the never-ending stream of email exchanges, I love Gmail’s bottomless pit of storage.

1. The Google DoodleSometimes, companies can get away with breaking all the rules of visual branding. Google has done that with its Google Doodle. The Doodle is a creative way to celebrate remarkable achievements or anniversaries. (Just click on today’s Doodle at Google’s search site and play a round or two of pinata-bashing. You’ll see what I mean.)

Those are my five favorites. What are yours?