‘You can do something extraordinary’

‘… if you have the opportunity to work on your gifts, it seems like a crime not to.’

I’ve played the guitar, on and off, since age 14, when I first picked up a well-word acoustic with a bowed neck for $10 because I wanted to learn how to play the opening to Led Zeppelin’s classic, “Stairway to Heaven.” (This was in the mid-1970s, long before the ditty became labeled as the forbidden riff supposedly banned from guitar stores the world over.)

Continue reading “‘You can do something extraordinary’”

How to (appear to) disappear completely

Here’s a puzzler for you, my fellow higher ed marketers:

Let’s say you’ve got a big new thing to promote — a brand new academic offering, or a new crowdfunding campaign, or an event unlike any other before it — and you’re responsible for developing the rollout. What do you do? Continue reading “How to (appear to) disappear completely”