News from eduWEB

If you (like me) weren’t able to make it to this year’s eduWEB conference, you can still benefit from a lot of the knowledge-sharing that went on there. Here are a few ways:

Here’s your chance to tell the boss what you think…

…about social media, that is.

Michael Stoner and Liz Allen are working on a presentation about what your boss needs to know about social media, and they’re looking for your input. They’ll be speaking this July at the CASE Summit for Advancement Leaders, which means they’ll have the ear of many higher-ups. If you ever wanted to tell the boss what you think about social media, now’s your chance.

“Our assumption,” Michael writes in a recent blog post, “is that many institutional leaders think social media/social networking is important but don’t know what to do, who to listen to, or where to invest staff time and (perhaps) money. I hear this all the time from presidents and VPs at our client institutions.

“So we thought we’d ask people who know best what their bosses should know. You.”

Michael and Liz are looking for input on these three questions:

  1. What misconceptions do senior leaders at your institution have about social networking/social media?
  2. What should they know that would help them to help you to do your job more effectively?
  3. Can you offer us examples of successful instances in which social media or social networks (we’re most interested in Flickr, YouTube, Facebook, LinkedIn, Twitter) have been used to meet specific, measured goals? We’d like to do case studies and need some really good examples.

Please share your input on Michael’s mStoner blog, or catch up with him and Liz on Twitter (@mStonerblog and @lizallen, respectively).

A bit of inspiration for 2009

Happy New Year’s Day, everyone. This being 2009, I should start the new year with a fresh, positive approach. (Yes, this is a 180 from my somewhat cynical Dec. 31 post, but 2008 was a long, arduous year.) So here are some nice motivational and inspirational nuggets from around the web.

An incomplete manifesto for growth, from Bruce Mau Design (hat tip to Brand Autopsy). Written in 1998, the manifesto is “an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations,” the company’s website says. “Collectively, they are how we approach every project.” Great words of wisdom for designers and creative types, as well as for the rest of us. The list of 43 things is well worth reading, printing out and posting on your wall. Here are a few of my favorites from the list:

12. Slow down.
Desynchronize from standard time frames and surprising opportunities may present themselves.

32. Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

42. Remember.
Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

For those in management, remember: you (we) perform every day. Author Bob Sutton posted this excerpt from a book by a theater director and related how it — and other portions of the book — pertain to bosses everywhere.

As a director, you are there to explain things to people and to tell them what to do (even if it means telling them that they can do whatever they want). Speak clearly. Speak Briefly. Guard against the director’s first great vice – rabbiting on, making the same point again and again, getting laughs from your inimitable (and interminable) anecdotes, wasting time.

And guard against the the second great vice, the idiot fill-in phrases: “You know,” “I mean,” “Sort of…,” “Kind of…,” “Er, er um….” These are bad enough in ordinary conversation; coming from someone who may be giving instructions for up to three hours a day, they can be a justification for homicide.

Be proactive in ’09. Advice from one of the most proactive higher ed bloggers I know, Brad J. Ward.

Lessons from the art of jazz: part 1 and part 2. Garr Reynolds (Presentation Zen) draws lessons from the book Moving to Higher Ground: How Jazz Can Change your Life, by Wynton Marsalis and Geoffrey Ward, and applies them to his own passion: presentation.

Data itself is always dry without meaning. Yet, you can add the spirit of jazz to it in a presentation. By “spirit of jazz” I mean the complete opposite of how people usually use the term jazz as in “jazz it up” (that is, decorate it up). If the intent is pure and the message clear then that is all you can do. Jazz means removing the barriers and making it accessible, helping people to get your point (your message, your story). This does not necessarily mean you will always be direct (though this is often the clearest path). Hint and suggestion are powerful too. The difference is hint and suggestion with intent has a purpose and is done with the audience/user in mind. Hint and suggestion without intent or sincerity may merely result in simplistic, ineffective ramblings or even obsfucation.

If you approach the presentation of the data like a jazz musician approaches a piece of music then you will indeed be true to the message and the meaning of the data and you will make it “sticky and sweet” and not dry in the sense that you are understood. You will know you are understood when you see the heads nodding just like the musician sees the feet tapping. The audience may not agree with you — but they understand you. Understanding is the first step in persuasion. It’s OK if people disagree with your results or interpretations — that’s all part of the conversation, part of the process. What is not OK is for people to be confused by your words.

Hitting the books for PR School 2.0

I’ve been busily working on thinking about my upcoming presentation for the Higher Ed Experts webinar I’m presenting as part of PR School 2.0: How to survive and thrive in the new online world of Public Relations and Communications, to be held in about a month. My session is titled “Upgraded story pitching: Do’s and Don’ts to keep your clip book fat.”

I’m not sure how many PR folks keep a clip book these days. (We don’t, unless our online del.icio.us version counts as one.) But the concept behind the webinar is simple: new media is gaining prominence as a distribution outlet for institutions’ stories. I’ve got a lot of ideas in my head about this session. I just need to get them down on slides.

Anyway, I hope you’ll set aside some time and budget to catch at least one of the three webinars in the PR School 2.0 series. Here’s a rundown, lifted straight from the site (sans the HEE graphic):

Webinar Series – PR School 2.0: How to survive and thrive in the new online world of Public Relations and Communications: October 21, 22 & 23, 2008

“PR School 2.0” is a 3-webinar series that will bring you up-to-speed on the new higher ed PR practices powered by Web 2.0 technologies. It will show you how you can put the online monitoring of your brand on autopilot at almost no cost, upgrade your story pitching with best online practices and cross over to online news publishing. Designed for seasoned PR practitioners as well as new comers, this series will give you the tools necessary to do your job in the conversation age.

October 21, 2008 1PM-2PM ET – Rain date: October 28, 2008 1PM-2PM ET
Monitoring 360: how to make sure you hear it and see it before they do
Responsible for the Web and Social Media initiatives at Texas A&M University College of Engineering, Matt Herzberger will guide in the maze of free and for-a-fee monitoring tools to help you set up an effective system that works but doesn’t require hours and hours of your time. By sharing best practices and good tips, he will help you monitor your brand online without any information overload side effects.

October 22, 2008 1PM-2PM ET – Rain date: October 29, 2008 1PM-2PM ET
Upgraded story pitching: Do’s and Don’t’s to keep your clip book fat
Andrew Careaga, director of communications at Missouri S&T, will share creative strategies and techniques to help you keep your stories and your institution in the old and new media. With his list of do’s and don’t’s, you will make the best use of the Web and other online tools to successfully pitch reporters, editors and bloggers.

October 23, 2008 1PM-2PM ET – Rain date: October 30, 2008 1PM-2PM ET
Online news publishing 101: how to go beyond online press releases with a dedicated news website
Geoffrey Mock, manager of internal communications at Duke and editor of Duke Today, will explain why and how his institution launched Duke Today, an online news website serving the community. He will also share lessons learned on covering, writing and publishing news for an online daily publication and how to drive readership to the site.

* * *

I hope to see you there!

Clutter vs. clarity

Question of the day: How do you deal with clutter?

I’m not talking about physical clutter — the piles of work on your desk or the boxes of stuff shoved underneath it. I’m talking about the verbal and visual clutter, the stuff that creeps into your articles, publications and web designs like weeds in your garden.

How does that clutter get there? After all, we’re the communications pros, right? We’ve all read Strunk and White (“Omit needless words!” is the mantra there), and we’re all schooled in the less-is-more aesthetic of design.

So we’re not the problem, right? It’s those other guys. Those professors who insist on cramming into your tidy news release an extra paragraph that describes the research in excruciating, scientific detail. That administrator who insists the announcement about a new research grant or faculty appointment includes a quote from every vice-something-or-other or every funding agency big-wig who was involved in the process of obtaining said grant or hiring said faculty member. The development officer who insists that the design include a crappy 72dpi photo of the donor — “Sorry, it’s the only picture we’ve got” — on the cover of the scholarship brochure. The Executive Council members who insist that your website design has omitted links to at least two dozen vitally important offices or departments, and they insist those links be retrofitted into the design.

They insist, insist, insist.

Desist!

How do we resist?

Then there’s the other issue: dealing with the designs and prose of other departments who come to you for help. (Those are the good guys. The renegades just do their own thing and you find out about it however you can.) As our department assumes more responsibility of “managing the brand,” we find ourselves dealing with more of these issues. Well-intentioned department admins and the PR chairs of student organizations come to us with their logo designs, newsletters, etc., and most of these items are cluttered. (And cliche-ridden. But that’s a topic for another day.)

From my experience, the student groups and admins usually appreciate our advice and guidance to cut the clutter. We dole it out as tactfully as we can. With other customers, we have to be blunt. Sometimes that bluntness comes across as arrogance. Other times, when it’s a political dilemma (often the case in academe), we offer our advice, then hold our nose and do what the customer wants.

But I digress. (Talk about clutter.) Back to the question of the day: How do you deal with clutter?

P.S. – I didn’t even touch on PowerPoint. But here’s a slideshow that presents the case against clutter quite well.