Category: public relations

Contextless links: June 30, 2008

It’s a Monday, the last day of the month, and the end of a fiscal year. What better day than today to wrap tie up some loose ends? Here are some links I’ve been keeping in the newsreader and del.icio.us account just for this occasion.

Brand tags: a collective experiment in brand perception.” And a great way to waste time.

The website is down. Another great time-waster. Share with your IT folks. They’ll love it. Or hate you. Um, maybe you’d better watch first.

Great college TV ads from Wilkes University, as presented by College Web Guy.

A question for college website creators, posed by Mark Greenfield.

The employable web designer.

Media analysis, Google Maps-style. This is a brilliant mashup. PR folks, take heed. Via @bobledrew tweet.

8 disruptive technology changes.

Webcentricity and the future of print designers.

Anthropology Professor, Now a YouTube Star, Says Web Video Can Help People Craft Their Identities

Jeff Jarvis on the crowdsourced life.

Down with Helvetica: design your own font, a New York Times piece about Fontstruct, via @ADenson‘s recent tweet.

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Now playing: Various Artists – eMusic – Lights & Music – Cut Copy
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Twitterpitching?

pitch.jpgWhile we’re on the subject of pitching to bloggers and traditional media, thought I’d pass along this article from Ragan that landed in my inbox today:

Is Twitter the newest and coolest way to pitch the media?

Slowly but surely, mainstream journalists (not just the tech media) are turning up on Twitter and often sharing thoughts on stories they’re covering. …

Of course, the day may soon come when “TwitReleases” are commonplace. In his PR Squared blog, Todd Defren, principal at SHIFT Communications in Boston, recently pondered the impact of a press release from Softbank that was just one sentence: “SOFTBANK MOBILE Corp. today announced it has signed an agreement with Apple to bring the iPhone to Japan later this year.”

Said Defren on his blog, “[I] realized that this Softbank/iPhone deal could have been announced via Twitter, with 17 character spaces to spare!”

What’s the takeaway for PR professionals? Start practicing the craft of writing 15-word pitches.

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Now playing: Belle and Sebastian – Funny Little Frog
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