Second sick day in a row. Bleh. But lucky for you, dear reader, for I’m blogging like a feverish, cranky, congested, Sudafed-popping, Vicks Vap-o-Rub-slathered mad man.
(Okay, maybe that Vap-o-Rub reference was TMI for y’all. Let’s move on.)
- Karine Joly celebrates three years of writing for University Business with her latest column about how colleges and universities are developing Facebook applications to better connect with students, alumni, prospective students, etc. On her College Web Editor blog, Karine is compiling a list of higher ed FB apps. If you’ve got one to add to the mix, get in touch with her.
- Twitterpacks is a cool way to meet fellow
twitstweeters based on interest, communities of practice, or geography. It’s a wiki and simple to join. Discovered via Karine’s Friday list-o-links. Karine found it via Seth Meranda‘s post. If you tweet, you should sign up and run with the pack(s) of your choosing. (I always assumed Twitter users would be in flocks, but that would make too much sense.) - DW offers a refreshing reminder that sometimes we learn the most from the students we work with. Thanks for that.
- 10 social media presentations — all posted on Slideshare and yours for the viewing. Looks like a good resource for social networking data. Via .edu Guru‘s Links of the Week (from last Friday).
- Phoenix rising. The University of Phoenix doesn’t even have a football team — or any sports team. But it does own the name on the football stadium where the New England Patriots and New York Giants will square off on Sunday for Super Bowl XLII. U of P spent $154 million in 2006 for the naming rights to the stadium. They hope to cash in on Sunday with a bevy of inquiries and the kind of national media exposure that
money can’t buyonly $154 million (plus a couple of Super Bowl ad spots) can buy. A drop in the bucket for the university’s owner, Apollo Group Inc., which generates annual revenues of nearly $3 billion. (Source: The Chronicle of Higher Education. A Chronicle staffer actually pitched this idea to me and suggested that “other colleges without athletics programs can apply the same strategy of advertising at major sports events to their advantage.” Somehow I doubt that many colleges without athletics programs invest as much in branding as Phoenix. But the story’s still worth a link.)
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Now playing: Spoon – You Got Yr. Cherry Bomb
via FoxyTunes
A few weeks ago, someone in our enrollment management department told me about this webinar on “the value of social networking for admissions,” or something like that. The webinar host (who shall go unnamed) was a company our enrollment management department uses, with good results. He and I thought the webinar would be a good opportunity to get not only our staffs, but also some upper-level administrators, some perspective on social networking. Maybe hearing from a third party like this company would lend more credence to the idea. Aside from the work our communications staff has done with blogging, user-generated video, etc., our campus hasn’t taken much of a shine to social networking.
Andrew Careaga 