Yours, Mine, and Ours

Something that should be required reading for everyone involved in marketing higher education: Yours, Mine, and Ours: How Simplicity and Transparency Are Building the Web 2.0 is a white paper prepared for Dartmouth ‘s web publishing services by Chris Boone of Hypsometry. This paper provides an excellent overview of the interconnectedness of the web and how it challenges our standard modes of operation. We can’t control this medium. At best, we can manage parts of it and influence other parts.

Link via the Future of PR wiki.

Blogs, branding, Computers and Internet, higher education, Internet, Marketing, Media, public relations, PR

Profs: don’t sacrifice high-touch for high-tech

Memo to faculty: Your students want you to be tech-savvy, but don’t get carried away.

That’s the message of a survey (pdf) of 18,000-plus college students, conducted by the Educause Center for Applied Research. The Chronicle of Higher Education (subscription required) reports:

College students want faculty members to use information technology, but students nevertheless hunger for the human touch in courses as well, according to a new survey of 18,039 freshmen and seniors at 63 institutions.

Forty-one percent of the students said they preferred their professors to make moderate use of information technology. By comparison, 26 percent said they preferred only limited use, while 27 percent sought extensive use.

“They really want to see it balanced,” said Robert B. Kvavik, an associate vice president of the University of Minnesota who worked on the survey. “They value the interaction among themselves and with faculty, and they don’t want technology to get in the way of that.”

“The students see technology right now as supplemental rather than transformative,” said Mr. Kvavik.

Students in the survey most commonly said that convenience was the primary benefit of the use of technology in courses. They cited “connectedness” second.

Full story (subscription required).

education, technology, Internet, web