Update: Yes, Karine, I’m ready for my close-up.
Today, two months before the University of Missouri-Rolla becomes Missouri University of Science and Technology (Missouri S&T for short), our campus launches a new video blog — hello.mst.edu — designed to introduce Missouri S&T to the online world. Stop by for a visit, and let us know what you think.
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Now playing: Various Artists – Dirty Boulevard – Lou Reed
via FoxyTunes
A brilliant music video homage to viral videos, by way of the Marketing and Strategy Innovation Blog, which discusses how many of the successful virals came from the corporate world. That may be true, but could Burger King have come up with the Star Wars Kid?
I love these kinds of mashups. Videos like these, and the virals that spawn them, are part of what makes the Internet so much fun.
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Now playing: The Clash – Capital Radio One
via FoxyTunes
At last, someone (TubeMogul) has come up with a formula for success in online video marketing. And it looks like this:
.5C + .15M + .20T + .15P = Success.
Mashable breaks down what it means:
50% C = Content and Production. You need substance.
15% M = Metadata. If you don’t fill out as many relevant tags as you can, you’re shooting yourself in the foot.
20% T = Thumbnail. It’s your free advertisement to the world. If you can pick your thumbnail, pick a good one.
15% P = Promotion. If you have a Facebook network, a bunch of twitter friends, and a blog to post on, you should do it. The video won’t discover itself.
So there you have it.
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Now playing: Arcade Fire – Keep the Car Running
via FoxyTunes
[blatant promo for my university]
A group of students from the university where I’m employed (to do flackery, no less) is in a remote and desolate portion of Nevada attempting to break the collegiate human land-speed record. On our Experience This! blog, we’re using video, photos and text to report on the adventures of Jerrod Bouchard and his crew as they attempt to set the new world record.
Bouchard is pedaling a specially designed recumbent bicycle — which looks nothing like any bicycle you’ve ever seen — to speeds (so far) as high as 59 mph. (The record is 61.5 mph.) We’ve got a blogger, a photographer and a videographer on the scene to capture the event. Note the prominent display of the “Missouri S&T” word mark on the team’s vehicle and uniforms.
[/blatant promo for my university]
Internet People, a video animation by Dan Meth and Michael Frank of The Meth Minute 39, is sure to become viral in its own right. Via American Copywriter.