Friday Five: Royal pain edition (with video)

If you got up earlier than normal this morning just to witness the fanfare of Will and Kate’s royal wedding, all I can say is, I hope it was worth the lost sleep or early bedtime last night. I side with the vast majority of Americans who couldn’t care less.

Didn’t our forebears fight a war so we wouldn’t have to be subjected to such pomp?

Anyway, don’t take me for a hater of all things English. I love several things that the British empire has bestowed upon the world. Here are:

Five great things to come out of England (that have nothing to do with the royal family)

James_Bond1. James Bond. The epitome of suave. The character of Ian Fleming’s novels came to us Americans on our glorious big screens, primarily in the form of Sean Connery. He brought class to the American landscape, and connected with many adolescent boyhood ambitions. He loved fast cars (his trademark Aston Martin is also a British creation), hot women, a good martini and all manner of gadgetry. In many ways, Bond was about as American as any male icon of the 1960s.

The_Who_Union_Jack2. The British Invasion. Arriving on American airwaves in the early 1960s, British rock bands like the Beatles, the Rolling Stones, Herman’s Hermits, the Dave Clark Five, the Kinks and the Who (pictured) altered the landscape of rock and roll. They put a big dent in the popularity of all-American acts like the Beach Boys, Fats Domino and even the King, Elvis Presley. Their Merseybeat sound — jangly guitars, vocal harmonies and catchy songs — came to dominate the airwaves, and to this day I still have a good share of British Invasion tunes on my playlist. (I write this to the tune of a Kinks song: “Catch Me Now I’m Falling.”) But what’s interesting to me about the most popular Brit bands — the Beatles and the Stones — is how they were so heavily influenced by that quintessential American musical genre known as the blues, and how their early successes were built on tunes by American rockers like Chuck Berry, Little Richard and Muddy Waters. The British Invasion was heavily influenced by an earlier U.S. music invasion on British airwaves.

album-The-Clash-London-Calling3. The Clash. The UK punk scene of ’77 introduced a lot of glorious noise into a rock-music world that had become stale. The Sex Pistols grabbed headlines with their antics, but they were primarily an invention of Malcolm McLaren, who modeled them off a U.S. proto-punk band, The New York Dolls. (American influence again? Hmmm.) The Clash, though. The Clash were another matter. Once marketed as “the only band that mattered,” the Clash were the flip side of the Sex Pistols. While the Pistols sang songs celebrating anarchy and “no future,” the Clash were taking punk in a different, more sustainable direction. The band and their music was “unpretentiously moral,” as well as “both self-affirming and life-affirming,” wrote legendary rock critic Lester Bangs in a 1977 article for New Musical Express. Yes, the Clash’s music “seethes with rage and pain,” Bangs wrote, but “it also champs at the bit of the present system of things, lunging after some glimpse of a new and better world.” The Clash also was influenced by early American rock and roll, mixed musical styles (from reggae to rap to rockabilly), and contributed to the birth of a new musical genre, hip hop, in the early 1980s. Take a listen to their performance of “The Magnificent Seven” from Tom Snyder’s “Tomorrow” show in 1981 and tell me you don’t hear a rap song emerging.

lavender-sapphire-collins-770x10244. Gin. The British do love this spirit, and they have perfected it. Just look at all the brands of very good gin that come from England: Bombay, Beefeater, Boodles and my favorite, Broker’s. (Why do they all start with the letter “B”? Oh, there’s also Tanqueray, which is very good.) Here, the British certainly can claim this spirit as rightfully theirs, with no Yankee influence. The American influence has diminished the image of gin (think “bathtub gin” from the Prohibition era, or Snoop Dogg’s “Gin and Juice”). But the concoction known as gin and tonic, a favorite worldwide, originally harkened not in the UK. The drink is said to have originated in “the British tropical colonies where gin was used to mask the flavour of quinine, which was dissolved in tonic water.”

600full-monty-python-and-the-holy-grail-screenshot5. Monty Python. We have the British to thank for giving us one of the greatest comedy troupes ever. With their groundbreaking movie Monty Python and the Holy Grail, they skewered the most revered of British fables. They went on to catapult other sacred cows over the walls of culture with movies like Life of Brian and every skit of their TV show, Monty Python’s Flying Circus. They introduced absurdity into pop culture and a revolutionary cartooning style to the animation world. Funny, the guy that created those animation is Terry Gilliam, who hails from Minnesota. How absurd.

Bonus: The Mother Tongue. Without the English language, I would be blogging in another language, or not at all.

So, I have much about England to be thankful for. Just spare this commoner the royal foofaraw, please.

#Winning, R.E.M. style

While the Charlie Sheen Train Wreck Express was careening through pop culture several weeks ago, turning the phrase “winning” into first an Internet meme and shortly thereafter a cliche, the rock band R.E.M. was releasing its latest album, Collapse Into Now. One of the songs from that album — “Every Day Is Yours To Win” — has been in steady rotation on my playlist ever since the album came out in early March. Why? It has everything to do with the tune’s attitude toward winning.

“Every Day Is Yours To Win” is the antithesis of Charlie Sheen. The song is thoughtful, hopeful and encouraging. It speaks to the soul and to all of us who struggle, day in and day out, with the joys and failures of life to, as English instructor John Keating (Robin Williams’ character from Dead Poets Society) put it, carpe diem — to seize the day.

If you haven’t heard the song yet, take a listen as you watch the accompanying video, just released on Monday. The video is an interesting concept as it is composed entirely of clips from homemade videos found on YouTube.

In the video below, R.E.M. front man Michael Stipe and one of the video’s producers, Jim McKay, discuss the making of the video. At about the 1:30 mark, McKay describes the song as “a very personal song that people could apply to their lives,” and explains that that is what drove his vision for the film.

What impresses me most about the video is that it celebrates the ordinary humans who are using technology to reach out. They’re not trying to become celebrities. And, unlike Sheen, they are not exploiting their celebrity status to gain even more exposure. Yet, thanks to R.E.M. and the directors of this video, all of them have a little more exposure to the world than they might have.

And that, in my view, is a true win.

Friday Five: Random access

1. Google tops the list of the world’s most valuable brands, according to a report from BrandFinance. Google’s brand value of $44.3 billion puts it just ahead of No. 2 brand Microsoft, which is valued at $42.8 billion. Coca Cola has dropped out of the top 10 for the first time since the rankings began, and Nokia lost the most brand value ($9.9 billion). Prediction: Next year, Facebook (now No. 385) will crack the top 50.

2. Conan takes on Rebecca Black with ‘Thursday’ video. He claims Rebecca ripped off his idea. (Hat tip to @clairefaucett for the link.) I know it’s a day late (or maybe six days early), but here it is.

http://i.cdn.turner.com/tegwebapps/tbs/tbs-www/cvp/teamcoco_432x243_embed.swf?context=teamcoco_embed_offsite&videoId=246585

3. The state of higher ed video. Results from the latest .eduGuru survey.

4. A mobile social network for the post-privacy world. Created by Lala co-founder Bill Nguyen, Color is a smartphone app that, the Huffington Post says, “allows you to be virtually all-seeing” and “combines a unique everything-is-public-to-everyone privacy policy with Twitter’s real-time information stream and the photo-and-video-based voyeurism of Facebook.” It is also “a social network for a post-privacy world: anything shared to Color is instantly visible to anyone in any place at any time.”

5. And this is why I do the Friday Five: Persistence and promotion are the keys to blog growth, according to this report from HubSpot. The takeaway: “bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort.” They also should promote their blog with “small but consistent messages.” (Thanks to @cksyme for sharing this gem.)

Happy Weekend!

Thinking like a media organization

I ran across this 2-minute video (also embedded below) recently (hat tip to @steverubel for the find). It resonated with me because it affirms what I and many others in the higher ed marketing and PR fields have been thinking about for some time now.

“Think Like A Media Company” is the title of the video. The speaker is author David Rogers, and he’s talking about the shift occurring from traditional brand-building techniques (read: advertising) to one less dependent on established brands and traditional channels. The money quote comes at around 1:30 in the clip:

So, from a brand point of view, what this means is rather than piggybacking on this really powerful brand with a huge built-in audience [i.e., television], we need to look for opportunities to engage by creating our own content. Thinking like a media company, not like an advertiser.

David Rogers: Think Like A Media Company

For a lot of us in the higher ed marketing and communications fields, we’ve been forced to think in those terms anyway, because we don’t have a huge ad budget to begin with. (And if we did, once upon a time, it has been slashed.) Or if we aren’t thinking in those terms, we’re still pinning our hopes for engagement on traditional PR and media relations efforts. That’s a losing game, too. Because as ad revenue declines in traditional media, the news hole shrinks.

But maybe the fact that we haven’t had big ad budgets puts us at an advantage in this new world. Higher ed is blessed with having a wealth of stories to tell.

The greater challenge, perhaps, lies in our ability (as marketers and communicators) to convince the leaders of our institutions that engaging our audiences with great stories that resonate with them will ultimately strengthen ties better than advertising ever can.

Of course, this is not an either/or situation. Media organizations spend money to advertise themselves in order to build awareness and attract audiences. (You’ve seen those billboards around town for your community’s “number one news team,” right?) In the same way, traditional advertising can be used to drive audiences to your self-created content. It isn’t the splashy ad or the big mainstream media coverage that matters (although both are nice) but the content we create ourselves, for our audiences. (Related: When we do get those big media hits, what matters is how we parlay that third-party endorsement to inform our most valued constituents — the ones who tell us we never get any notice from the big-time media, etc.)

And by using social media, we do rely on established channels (i.e., Facebook) to help get our word out. But it’s cheap.

A bit of blatant promotion here — just to illustrate the point. Here’s an audio slideshow some members of the Missouri S&T communications staff put together as a feature for our website (thanks Lance, Brad and Jessica). The audio portion of the show also ran on our public radio station, KMST. It just went live late last week, so the number of views is modest. But it’s an example of how a campus communications team is using the tools and talents at our disposal (the web, talented content creators) to create our own content.

How is your operation thinking like a media organization?

A video I love and why

You may credit (or blame) Tim Nekritz for inspiring me to post the following. It’s in response to his “invitation to join me in the blogosphere for a conversation titled A Video I Love And Why, where anyone is welcome to blog about or discuss great web video.”

For his entry, Tim chose the poignant and powerful With Glowing Hearts video from the Vancouver 2010 Winter Olympics. It’s a great video, and Tim provides a solid list of reasons for why it appeals to him.

And now for something completely different.

I’ve opted for a less polished, animated piece called Battle of the Album Covers. (Warning: Nothing poignant to see here, but there is some blood, gratuitous violence and frontal nudity.)

Why do I love it? Well, let’s see:

1. The concept. Breathing motion and cartoon life into album art is just a clever concept. I wish I’d thought of it.

2. A tribute to a lost art form. Album cover art is an under-appreciated and nearly extinct pop art form. This video captures many well-known album covers, along with some obscure titles, and sets them in motion through some brilliant animation.

3. How many can you spot? Don’t you love those games that challenge you to spot as many things as possible? I do. Hence, I love this video.

4. Four Pink Floyd album covers. Did you find them all?

5. The humor. OK, so it’s sick, twisted humor, maybe. But it’s funny. At least I think so.

6. The production values. What production values? Precisely. This is not high art. It’s folk art — of the people, by the people, for the people. It’s what YouTube was created for. It’s punk.

So, there’s my entry. Let’s keep this meme going. Blog about a video love and tell us why, then let Tim and me know about it.