Category: web 2.0

Friday Five: The tipping points

11tipsheetThanks for the tips, blogosphere! Here are some worthwhile blogging, marketing and PR tips from the week.

1. Content marketing tips from 5 people who know. Those five being need-no-intro marketers Ann Handley, David Meerman Scott, Brian Solis, Jay Baer and Joe Pulizzi share a few of their secrets for success.

2. Top 3 ways for #highered to do more with web analytics in 2011 from the queen of #highered analytics herself, Karine Joly.

3. 3 tips to out-communicate the competition, by Jason Falls on Social Media Explorer. A quick, good read.

4. 5 tips for optimizing and integrating your social media content, by Liana Evans on Clickz, with bonus cautionary tale from the way the Columbus Dispatch mishandled their golden opportunity with Ted Williams, the man with the golden voice.

5. Liz Allen’s tips for demonstrating social media ROI, a five-part series that may take a while to absorb, but worth digging into.

3… 2… 1… WEEKEND!

Delicious’ demise: Goodbye, online clipping service

Today’s news that Yahoo is shutting down the social bookmarking site Delicious puts our department in a quandary. Since 2008, we’ve been using Delicious as an online clipping service of sorts. I wrote about this in April 2008, thinking we were mighty clever to employ this as a means to track media coverage. Our approach was even written up and lauded in a book about social media metrics.

But now, Delicious is headed for the trash heap. Whether you use the service for work or for personal sharing and bookmarking, this means you’ve got to make a change.

Fortunately, Mozilla developer Christian Heilman shared a tip for pulling your Delicious bookmarks into a spreadsheet. Here’s what he posted on TechCrunch:

You can do a CURL on the command line: https://{your username}:{your password}@api.del.icio.us/v1/posts/all > bookmarks.xml to get the bookmarks as bookmarks.xml – then you can put them in a spreadsheet.

We haven’t had a chance to try this yet but we will, and will post whether or not we succeeded.

And then we’ll have to figure out what to do with our online clips. Ideas are welcomed.