Friday Five: pay it forward edition

Happy Friday! Why not take some time today to pay it forward in your social mediasphere? Here are five ways you can do that:

  1. Comment on a blog. Spend a few minutes surfing some of your favorite blogs (or better than that, read some not-so-familiar blogs) and then post a comment on a post that especially resonates with you. Since the idea here is to pay it forward, the comment should be positive or constructive, but sincere. And make it meaningful — something more than, “Great post, Johnny!” (Note: I’m not purposely trolling for comments here.)
  2. Retweet — sincerely. On Twitter, the practice of retweeting has become a big part of the experience and has become the Twitter version of paying it forward. People retweet articles and blog posts they like, so that other members of their networks can get in on the action. But as often as many people retweet (RT) posts, I get the feeling some folks aren’t really reading the contents; they’re just forwarding the links the way your Aunt Gracie forwards emails about Microsoft money giveaways or Neiman-Marcus cookie recipes. So, don’t be one of those people. Don’t gratuitously retweet. But do retweet those posts or articles you find worthy of the act.
  3. Give a Facebook friend the thumbs up. Use Facebook’s “like” application to let some of your Facebook connections know you like or appreciate their status post.
  4. Give props. If you’re on the popular music site blip.fm and hear a song you like, give that DJ props. Better yet, reblip the tune. (Reblipping is the musical version of retweeting.)
  5. Send an email. Remember email? OK, technically it doesn’t fall under the social networking rubric. But still, it’s a good way to connect with some folks. How about dropping a line to someone today to congratulate that person on a job well done, or even just let that person know he or she is in your thoughts?

Friday Five: 5 on 5

We’re having a Friday Five special today. Each Friday Five item includes five tips, giving you 25 takeaways in all today. Yes, we’re over-delivering this morning. But fear not. We’ll make up for it once we get to the office.

  1. The 5 big myths of social media, from Rohit Bhargava’s Influential Marketing Blog, dispels the idea that social media is all about going viral, that you need a community manager, and so on. Good read. Thanks to Andrew Swenson for sharing via Twitter (@wordpost).
  2. Social marketing for celebrities: five lessons from Neil Young. Here’s another one by way of @wordpost (he’s been retweeting some good stuff lately). This piece from Huffington Post contributor Andrew Cherwenka extracts sound advice from Young’s successful and prolific musical career and applies it to the social media sphere. Noting that the folk rock legend is not the most web-savvy of celebrities — Young “has no official Facebook fan page, and his website is a Flash disaster stuck in the ’90s” — Cherwenka points out that “Canada’s legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.” Hey hey, my my, this is good info for anyone wanting to engage in social media marketing.
  3. 5 apps to tap into the Internet’s infinite playlist. While we’re on the subject of music, these five apps will help you tune in to Neil Young or any other musician whose work is floating around in the Internet cloud.
  4. 5 brands tapping into your brain. This FastCompany piece also gives a nice overview of the concept of neuromarketing.
  5. Your future in five easy steps: Wired guide to personal scenario planning. Worried about the future? Worry no more, my friend. Just follow these five steps to envision “a clearer view of what the future may hold and of the most advantageous route through it.”

Have a good weekend. Stay strong.