higher education – Page 7

You may have read on this blog about our university‘s campaign to introduce our new name — Missouri University of Science and Technology — to various audiences. We call it the hello campaign, and it features brief video clips introducing students, alumni, faculty and staff.

The campaign is now the subject of a parody by a group of enterprising students. (Enterprising in the truest sense, as they’ve created a t-shirt business poking fun at the university.) Here’s the video they’ve posted in response to the campaign.

[kml_flashembed movie="http://youtube.com/v/REccpS1cScY" width="425" height="350" wmode="transparent" /]

If I were wearing my official university spokesperson hat, I wouldn’t be sharing this. But this is a personal blog, so what the heck. I love parody in all its forms, so I tip my hat to these guys.

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Now playing: The Clash – Clampdown
via FoxyTunes

The Internet is full of unsolicited advice. Some of it is even useful. Here are five bits of counsel that may interest you:

For writers: Five easy steps to editing your own work, by Anna Goldsmith of The Hired Pens, guest blogging at CopyBlogger.
For marketers struggling with ROI of social media: Valeria Maltoni of Conversation Agent offers some ideas about measurement as part of a marketing meme making the rounds.
For communicators, marketers, history buffs and closet socialists: FutureLab offers a lesson in mass communications with Soviet Propaganda – The Art of Mass Persuasion. Posted by Ilya Vedrashko on Thursday, the 90th anniversary of Russia’s Bolshevik Revolution, it features Vedrashko’s slide show of images that “showcase some of the tools and techniques used by the Soviet AgitProp (agitation and propaganda) as well as other governments, democratic and otherwise, and how some of the imagery was borrowed by brand marketers.” Makes you wonder who really won the cold war.
For web designers and managers: Sam Jackson’s take on why college and university web sites don’t make the grade.
For alumni relations folks: Andy Shaindlin (alumni futures) introduces a new Facebook group just for you.

Bonus link: discovered later but for everyone — be they writers, editors, designers, marketers, bosses, bureaucrats, teachers, students … anyone and everyone: 10 Simple, Sure-fire Ways to Make Today Your Best Day Ever. Just gloss over the metaphysical portions if you like (although I recommend reading the whole thing). If you don’t read it today, read it before you go to work on Monday.

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Now playing: The New Pornographers – Adventures In Solitude
via FoxyTunes