social networking – Andy writes!

What causes people to participate in social networks? Charlene Li and Josh Bernoff’s new book Groundswell (must purchase soon) may have the answer. Here’s are eight drivers of participation in social media, capsulized from that book. This is only a partial list, but a pretty good start.

Keeping up friendships. Facebook is about connecting with people you know, to find out what’s going on with them.

Making new friends. We’ve all heard stories of people hooking up on social networks. According to Forrester’s consumer surveys, one in five online singles has viewed or participated in online dating in the past year.

Succumbing to social pressure from existing friends. People in the groundswell want their friends there, too. Your friends, your daughter, or your golf buddies are emailing you right now, asking you to join them.

Paying it forward. Having seen that a site is useful, you may be moved to contribute.

The altruistic impulse. This is Flickr cofounder Caterina Fake’s “culture of generosity.” It’s what made Wikipedia possible. People just want to help.

The prurient impulse. People are sexy, entertaining, and stupid. All that is on display in an endless parade of exhibitionism.

The creative impulse. If you’re a photographer, a writer, or a videographer, the Web is the perfect place to show your work.

The validation impulse. People who post information on Yahoo! Answers, for example, would like to be seen as knowledgeable experts.

The affinity impulse. If your bowling league, your PTA, or your fellow Red Sox fans have connected online, you can join and connect with people who share your interests.

Bernoff adds this note of caution (marketers, take heed): “Respect this diversity. Keep it in mind as you set up your social applications. Assuming everyone wants the same thing as you do — or as each other — is a big mistake.”

Via @bobcarlton.

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Now playing: Broken Social Scene – KC Accidental
via FoxyTunes

Decided to take the day off to decompress from a couple of stressful weeks (while campus is quiet for spring break). And also, to try to get some writing done, because it seems I get more writing done at home than at the office. But guess what? Not a bit of writing yet. Too busy trying to keep the RSS feeds pruned, and straightening up the blogroll. (Thanks, debunkd., for the motivation.) Now, if I could just get motivated to finish off my story for the summer issue of Missouri S&T Magazine.

Anyway, on to the musings. And these may have to keep you for a while, as I’m going afk from Wednesday afternoon until the weekend. So, if you don’t hear from me until next week, that’s why.

Social networks: a business model? Not so much. Lots of bloggers are talking about this Economist article about the business value of social networks. (Hat tip to Buzz Canuck, who breaks down the main points of the Economist article — namely, that the social network is a bad business model.) Conversation Agent also offers commentary, and a clip from Jerry Maguire.
The Economist argues that “it is entirely conceivable that social networking, like web-mail, will never make oodles of money,” but says social networking’s true value because may lie in “its enormous utility.”

Social networking has made explicit the connections between people, so that a thriving ecosystem of small programs can exploit this “social graph” to enable friends to interact via games, greetings, video clips and so on.

If only the myriad networks would tear down their “walled gardens” and open up to the rest of the interconnected world.

The problem with today’s social networks is that they are often closed to the outside web. … [T]hey are reluctant to become equally open towards their users, because the networks’ lofty valuations depend on maximising their page views—so they maintain a tight grip on their users’ information, to ensure that they keep coming back. As a result, avid internet users often maintain separate accounts on several social networks, instant-messaging services, photo-sharing and blogging sites, and usually cannot even send simple messages from one to the other. They must invite the same friends to each service separately. It is a drag.

Surely some enterprising entrepreneur will find a solution. SocialThing, perhaps?
Free and legal news photos for bloggers. GigaOM reports that San Francisco-based PicApp is making copyright news photos available free of charge to bloggers.

The photos are displayed in a flash media file and can be embedded on any web page, just like YouTube. PicApp makes money off contextual advertising it embeds in the photos, and in turn shares it with the photo agencies. The new service is a sign of how tough things are in the stock photography business, where new and low cost competitors are emerging thick and fast, and challenging the old dogs like Getty Images.
The United States of Google. BuzzMachine’s Jeff Jarvis examines how an open-source mindset, a philosophy of transparency, and a better understanding of empowerment and interconnectedness could improve government. For example:

Government officials and agencies should blog. This ethic of openness should go beyond official documents and files. Openness should be part of the work habit of government officials and conversation with constituents should be an ethic of government. The open blog is merely a tool and a symbol for this — and a more efficient tool, I’ll add, than individual letters and phone calls.
The future of marketing and advertising — a good (and funny) slide presentation by Paul Isakson, via the Marketing and Strategy Innovation Blog.
Simplicity. Via Eliacin Rosario-Cruz via Twitter.
Moving toward two-way marketing. This piece in The Buzz Bin talks about how listening, customer feedback, etc., have become more important in traditional marketing.
State of the news media: gloomy. Still. PRWeek summarizes the Project for Excellence in Journalism‘s 2008 report on the news business.
Be like the Internet (Slideshare). Slides from a SXSW presentation by Lane Becker and Thor Muller of Get Satisfaction, all about business success in the Internet age. Via Communication Nation.
Three Internet careers that soon won’t exist. Interesting thought piece from Steve Rubel.
Of course, now it’s only 29 years and 50 weeks before the Internet ends. Because I’m two weeks late in posting this.

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Now playing: Michael Franti & Spearhead (Yell Fire!) – I Know I’m Not Alone
via FoxyTunes