So says Josh Hallett of hyku blog, who reports:
I received a web brief for a project I have been asked to consult on. One line in particular sticks out (when discussing the attributes of the web site):
break through the clutter with a WOW and COOL web presence
That’s just the problem, WOW and COOL usually end up becoming Flash-based, lame and foster no long-term relationship with the user, just like every other ‘edgy’ site. Making your web site WOW and COOL means you are the clutter.
branding, design, Marketing, web, web design
Andrew Careaga 