Month: May 2008

Clearing the cache, part 2

More links:

We watched 11.5 online videos in March — a new record. Is this a good thing?

Summize goes all out on Twitter. The tweet search engine adds a local search option.

Web analytics: the heat is on. .eduGuru extols the virtues of heat-mapping to track web usability data.

How higher ed uses Facebook. A review of the Facebook presence of 420 colleges and universities by Academica.

Twitter less, blog more. These days I’m not doing much of either.

Will higher ed websites become irrelevant? This is an old post from Mark Greenfield that I meant to discuss here but never got around to it. But there’s plenty of thoughtful commentary at the original post, so check it out.

the revenge of e.e. cummings. We had to LOL when we read how txt-msg lingo is replacing stndrd english in student academic pprs.

A wake-up call for U.S. higher ed. InsideHigherEd.com analyzes how Europe’s “Bologna” movement could pressure American schools to better define what their own degrees and credits mean.

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Now playing: Various Artists – Cruel Girl – The Red Button
via FoxyTunes

Clearing the cache, part 1

I’ve got a lot of links clogging up the RSS feed and del.icio.us bookmark. Here are a few for your consideration:

Presidential campaign logos, 1960-2008, an interesting study in the evolution of design, marketing and sloganeering. Via Jordon Cooper.

The linkbaiting playbook. A must-read for all bloggers.

Playing it safe is a trap: 5 syndromes in online marketing, a good article by Michael Gilbert, who obviously has read the linkbaiting playbook. Via Karlyn Morissette.

Brands of the living dead. A thoughtful NY Times Magazine piece by Murketing‘s Rob Walker about how dead brands live on in our collective conscious. “A great deal of what happens in the consumer marketplace does not involve brands with zealous loyalists. What determines whether a brand lives or dies (or can even come back to life) is usually a quieter process that has more to do with mental shortcuts and assumptions and memories — and all the imperfections that come along with each of those things.” All brand managers should read this piece.

Hand-coding is still in vogue. “[A]fter 14 years of such editors — FrontPage, PageMill, GoLive, Dreamweaver, and many others, with few surviving the hecatomb — hand coding still rises to the top as the preferred method of building pages.”

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Now playing: Various Artists – Mamie Van Doren – Cat Fight
via FoxyTunes