‘WOW and COOL’ = LAME and USELESS

So says Josh Hallett of hyku blog, who reports:

I received a web brief for a project I have been asked to consult on. One line in particular sticks out (when discussing the attributes of the web site):

break through the clutter with a WOW and COOL web presence

That’s just the problem, WOW and COOL usually end up becoming Flash-based, lame and foster no long-term relationship with the user, just like every other ‘edgy’ site. Making your web site WOW and COOL means you are the clutter.

branding, design, Marketing, web, web design

In-state tuition for immigrants not a big draw

Offering in-state tuition for undocumented immigrants has gone over big in Texas, but that technique hasn’t been so successful in other states with similar laws on the books.

The Boston Globe reports “more modest increases in the majority of states providing such benefits.” Texas, with its 1.4 million undocumented immigrants, increased immigrant enrollment in its public universities from 1,500 in the fall of 2001 to roughly 8,000 last year.

Meanwhile, in California, where there are roughly 2.4 million undocumented immigrants, the University of California system saw an increase of only 357 illegal immigrant students.

education, higher education, immigrants, immigration