Category: Friday Five

Friday Five: sick day edition

Second sick day in a row. Bleh. But lucky for you, dear reader, for I’m blogging like a feverish, cranky, congested, Sudafed-popping, Vicks Vap-o-Rub-slathered mad man.

(Okay, maybe that Vap-o-Rub reference was TMI for y’all. Let’s move on.)

  1. Karine Joly celebrates three years of writing for University Business with her latest column about how colleges and universities are developing Facebook applications to better connect with students, alumni, prospective students, etc. On her College Web Editor blog, Karine is compiling a list of higher ed FB apps. If you’ve got one to add to the mix, get in touch with her.
  2. Twitterpacks is a cool way to meet fellow twits tweeters based on interest, communities of practice, or geography. It’s a wiki and simple to join. Discovered via Karine’s Friday list-o-links. Karine found it via Seth Meranda‘s post. If you tweet, you should sign up and run with the pack(s) of your choosing. (I always assumed Twitter users would be in flocks, but that would make too much sense.)
  3. DW offers a refreshing reminder that sometimes we learn the most from the students we work with. Thanks for that.
  4. 10 social media presentations — all posted on Slideshare and yours for the viewing. Looks like a good resource for social networking data. Via .edu Guru‘s Links of the Week (from last Friday).
  5. Phoenix rising. The University of Phoenix doesn’t even have a football team — or any sports team. But it does own the name on the football stadium where the New England Patriots and New York Giants will square off on Sunday for Super Bowl XLII. U of P spent $154 million in 2006 for the naming rights to the stadium. They hope to cash in on Sunday with a bevy of inquiries and the kind of national media exposure that money can’t buy only $154 million (plus a couple of Super Bowl ad spots) can buy. A drop in the bucket for the university’s owner, Apollo Group Inc., which generates annual revenues of nearly $3 billion. (Source: The Chronicle of Higher Education. A Chronicle staffer actually pitched this idea to me and suggested that “other colleges without athletics programs can apply the same strategy of advertising at major sports events to their advantage.” Somehow I doubt that many colleges without athletics programs invest as much in branding as Phoenix. But the story’s still worth a link.)

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Now playing: Spoon – You Got Yr. Cherry Bomb
via FoxyTunes

Friday Five (more or less): end-of-07 edition

Before the year gets away from us, let me link you up with a final Friday Five — now with even more bloggable marketing/branding/tech/PR goodness than usual.

  • LogoLounge looks at the Logo trends of 2007 and notes that “logo design has become a public sport.” Boy, don’t I know it. Via BoingBoing.
  • 11 ways to get new RSS subscribers. Great ideas. I don’t think I do any of them. Then again, I don’t have a lot of RSS subscribers.
  • Blog it but don’t flog it. Insight into how traditional ad/PR agencies try to co-opt true viral marketing with their own versions. “Viral campaigns are multiplying for the same reason as branded entertainment: the urgency among advertisers to find alternative ways to reach jaded, distracted consumers as technologies such as DVRs and iPods make it easier to avoid conventional pitches.” Via Anne Elizabeth Moore.
  • Media 2008 is a mix – get mixing, in which Chris Brogan deconstructs iEllie.

    iEllie has pictures and podcasts and Flickr and tons and tons of production just packed into this page. She’s creating all the time, and using the various formats interchangeably. This gives you a sense of the mix culture. It’s not a blog. It’s not a podcast. She’s making something and it doesn’t NEED a name because there’s a payload.

  • Teens and Social Media, another insightful report from the Pew Internet and American Life Project. “The survey found that content creation is not just about sharing creative output; it is also about participating in conversations fueled by that content.” Hat tip: SquaredPeg.
  • 10 marketing resolutions for 2008, from Church of the Customer.
  • B.L. Ochman shares Time magazine’s top 10 viral videos of 2007, as reported by MSNBC’s Countdown.
  • Attention, trendspotters: Here are 80 trends to watch in 2008. They include Facebook suicide (dropping out of Facebook, not actual suicide), eco-fatigue, the Gphone (Google’s answer to Apple’s iPhone) and higher education online. Alas, one of those listed, Benazir Bhutto, was assassinated shortly after the list came out. Link via Clickz News Blog.
  • Top 10 “tangible” (maybe) PR ideas, from The|Intangibles.

    • Happy New Year.

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    Now playing: Angelique Kidjo – Ae Ae
    via FoxyTunes